"Regional marketing, local action goup, LEADER, regional identity, questionnaire."@en . "Kroupov\u00E1, Zde\u0148ka" . "\u010Cesk\u00E1 zem\u011Bd\u011Blsk\u00E1 univerzita v Praze. Provozn\u011B ekonomick\u00E1 fakulta" . . . "Vyu\u017Eit\u00ED teritori\u00E1ln\u00EDho marketingu v podm\u00EDnk\u00E1ch MAS"@cs . "\u010Cerven\u00E1, Gabriela" . . "Z(MSM6046070906)" . "Regional marketing in local action group"@en . . . "949;956" . . . "Praha" . . "8"^^ . "Sborn\u00EDk prac\u00ED z mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konference Agr\u00E1rn\u00ED perspektivy XVI." . "Praha" . . "Pro nov\u011B vytvo\u0159en\u00E9 regiony \u2013 m\u00EDstn\u00ED partnerstv\u00ED, kter\u00E1 vznikla a funguj\u00ED na z\u00E1klad\u011B princip\u016F LEADER \u2013 je mnohdy velmi t\u011B\u017Ek\u00E9 se etablovat. Chyb\u00ED jim pot\u0159ebn\u00E1 identita a nejsou dostate\u010Dn\u011B zn\u00E1m\u00E9 ve sv\u00E9m vn\u011Bj\u0161\u00EDm prost\u0159ed\u00ED. Region\u00E1ln\u00ED marketing jim nab\u00EDz\u00ED \u0159adu instrument\u016F pro zlep\u0161en\u00ED jejich situace. C\u00EDlem toho \u010Dl\u00E1nku je zhodnotit stav vyu\u017E\u00EDv\u00E1n\u00ED komplexn\u00EDho region\u00E1ln\u00EDho marketingu v podm\u00EDnk\u00E1ch LEADER-region\u016F v Plze\u0148sk\u00E9m kraji. P\u0159\u00EDsp\u011Bvek byl vytvo\u0159en jako sou\u010D\u00E1st grantu IGA 11110/1312/11/3108."@cs . . "Vyu\u017Eit\u00ED teritori\u00E1ln\u00EDho marketingu v podm\u00EDnk\u00E1ch MAS"@cs . . "2"^^ . "Neuvedeno, 0" . "Pro nov\u011B vytvo\u0159en\u00E9 regiony \u2013 m\u00EDstn\u00ED partnerstv\u00ED, kter\u00E1 vznikla a funguj\u00ED na z\u00E1klad\u011B princip\u016F LEADER \u2013 je mnohdy velmi t\u011B\u017Ek\u00E9 se etablovat. Chyb\u00ED jim pot\u0159ebn\u00E1 identita a nejsou dostate\u010Dn\u011B zn\u00E1m\u00E9 ve sv\u00E9m vn\u011Bj\u0161\u00EDm prost\u0159ed\u00ED. Region\u00E1ln\u00ED marketing jim nab\u00EDz\u00ED \u0159adu instrument\u016F pro zlep\u0161en\u00ED jejich situace. C\u00EDlem toho \u010Dl\u00E1nku je zhodnotit stav vyu\u017E\u00EDv\u00E1n\u00ED komplexn\u00EDho region\u00E1ln\u00EDho marketingu v podm\u00EDnk\u00E1ch LEADER-region\u016F v Plze\u0148sk\u00E9m kraji. P\u0159\u00EDsp\u011Bvek byl vytvo\u0159en jako sou\u010D\u00E1st grantu IGA 11110/1312/11/3108." . . . "Vyu\u017Eit\u00ED teritori\u00E1ln\u00EDho marketingu v podm\u00EDnk\u00E1ch MAS" . "2"^^ . "RIV/60460709:41110/07:20467" . "The lokal parterships, which were created and which operate on the base of LEADER \u2013 have usually problems with entrenching. These regions have not necessary identity and they are not known enough in their external surroundings. Regional marketing offers lot of instruments for LAGs\u00B4 situation improvement. The target of this article is evaluation of the complex regional marketing using in the LEADER\u00B4s regions terms in the Pilsen country. This paper is a part of IGA 11110/1312/3108."@en . . "41110" . "2007-09-18+02:00"^^ . "Vyu\u017Eit\u00ED teritori\u00E1ln\u00EDho marketingu v podm\u00EDnk\u00E1ch MAS" . "Regional marketing in local action group"@en . . . "RIV/60460709:41110/07:20467!RIV08-MSM-41110___" . "460341" . . . "[16CE21820A48]" . "978-80-213-1675-1" . .