. "Article deals with expert approach to soft evaluation of alternatives. Qualified expert evaluates the benefits by means of natural language, using language operators. Natural language holds very detailed and important information that can be quantified using mathematical operations. The quantification procedure results in numerical cardinal weights assigned to proposed alternatives. Process of soft evaluation involves a) provider of evaluation, b) alternatives, c) expert who provides evaluation. Evaluation consists of four steps: 1. Identification of alternatives A, B, C, which are subjects of evaluation. Alternatives consist of objects Oi and statements αk . Alternatives can be either oriented to object or oriented to statement. 2. Choice of language operators $j, which must satisfy conditions of ordinarity, selectivity, frequency, duality, transmissibility. Language operators are proposed in form of a menu {$j}. There are two types of operators expert can use: a) strengthening language" . "[080E8F517B84]" . "Soft evaluation of alternatives by language operators"@en . . . "37" . . "Soft evaluation of alternatives by language operators" . . "2"^^ . . . "Article deals with expert approach to soft evaluation of alternatives. Qualified expert evaluates the benefits by means of natural language, using language operators. Natural language holds very detailed and important information that can be quantified using mathematical operations. The quantification procedure results in numerical cardinal weights assigned to proposed alternatives. Process of soft evaluation involves a) provider of evaluation, b) alternatives, c) expert who provides evaluation. Evaluation consists of four steps: 1. Identification of alternatives A, B, C, which are subjects of evaluation. Alternatives consist of objects Oi and statements αk . Alternatives can be either oriented to object or oriented to statement. 2. Choice of language operators $j, which must satisfy conditions of ordinarity, selectivity, frequency, duality, transmissibility. Language operators are proposed in form of a menu {$j}. There are two types of operators expert can use: a) strengthening language"@en . "2"^^ . . . "9"^^ . . "Z(MSM6046070904)" . . "500079" . "60;68" . . . "Qualitative research, alternatives, objects, statements, evaluation chain, modification function, language operators, strengthening and weakening operators, soft/robust evaluation, fuzzy language operators, Zimmermann-Zysno function, Swarovsky function, quantification, cardinal weights, cardinal ordering."@en . . . "Havl\u00ED\u010Dek, Jaroslav" . "4" . . "CZ - \u010Cesk\u00E1 republika" . "M\u011Bkk\u00E9 hodnocen\u00ED alternativ pomoc\u00ED jazykov\u00FDch oper\u00E1tor\u016F"@cs . "1211-3174" . "RIV/60460709:41110/06:16599!RIV07-MSM-41110___" . . . "Soft evaluation of alternatives by language operators"@en . "RIV/60460709:41110/06:16599" . . . "Article deals with expert approach to soft evaluation of alternatives. Qualified expert evaluates the benefits by means of natural language, using language operators. Natural language holds very detailed and important information that can be quantified using mathematical operations. The quantification procedure results in numerical cardinal weights assigned to proposed alternatives. Process of soft evaluation involves a) provider of evaluation, b) alternatives, c) expert who provides evaluation. Evaluation consists of four steps: 1. Identification of alternatives A, B, C, which are subjects of evaluation. Alternatives consist of objects Oi and statements αk . Alternatives can be either oriented to object or oriented to statement. 2. Choice of language operators $j, which must satisfy conditions of ordinarity, selectivity, frequency, duality, transmissibility. Language operators are proposed in form of a menu {$j}. There are two types of operators expert can use: a) strengthening language"@cs . . "41110" . . . . . . . . "M\u011Bkk\u00E9 hodnocen\u00ED alternativ pomoc\u00ED jazykov\u00FDch oper\u00E1tor\u016F"@cs . "Scientia Agriculturae Bohemica" . "Soft evaluation of alternatives by language operators" . "Pelik\u00E1n, Martin" .