"80-213-1089-8" . "Pazour, Jan" . "Specifika marketingov\u00E9 komunikace obc\u00ED" . "Sborn\u00EDk z v\u011Bdeck\u00E9 konference *Aktu\u00E1ln\u00ED ot\u00E1zky rozvoje region\u016F III*" . . "628111" . "Praha" . "Praha" . . . "29;34" . "komunikace, marketing, obce, specifics"@en . "Specifika marketingov\u00E9 komunikace obc\u00ED" . . "Marketingov\u00E1 komunikace zahrnuje ve\u0161ker\u00E9 aspekty vizu\u00E1ln\u00ED, psan\u00E9, hovorov\u00E9 a smyslov\u00E9 interakce mezi firmou a z\u00E1kazn\u00EDkem. P\u0159\u00EDsp\u011Bvek pojedn\u00E1v\u00E1 o specifick\u00FDch slo\u017Ek\u00E1ch marketingov\u00E9 komunikace u obc\u00ED-proces, lid\u00E9, materi\u00E1ln\u00ED prost\u0159ed\u00ED a partnerstv\u00ED." . "5"^^ . . "0"^^ . "0"^^ . "2"^^ . . "2"^^ . . "The marketing communication includes all aspects of visual, written, colloquial and sensuous interaction betwenn firm and customer. The paper deals with the specifics marketing communication by the communities- process, people, material surroundings and"@en . "Specific Aspects of Marketing Communications of Local Communities"@en . "RIV/60460709:41110/03:00006462" . "Z(MSM 411100012)" . "Specific Aspects of Marketing Communications of Local Communities"@en . . . . . "2003-07-07+02:00"^^ . . . "Specifika marketingov\u00E9 komunikace obc\u00ED"@cs . . "Neuveden" . . . "RIV/60460709:41110/03:00006462!RIV/2004/MSM/411104/N" . "[A6343A498764]" . . "41110" . "Specifika marketingov\u00E9 komunikace obc\u00ED"@cs . . "Tren\u010Dansk\u00E1, Hana" .