. "118785" . "Z\u00EDsk\u00E1v\u00E1n\u00ED dat" . "34"^^ . "C\u00EDlem kapitoly je sezn\u00E1mit \u010Dten\u00E1\u0159e s problematikou z\u00EDsk\u00E1v\u00E1n\u00ED dat vyu\u017Eiteln\u00FDch pro efektivn\u00ED \u0159\u00EDzen\u00ED organizace. Nejprve je vysv\u011Btlen rozd\u00EDl mezi pojmy data, informace a znalosti a zd\u016Frazn\u011Bn v\u00FDznam informac\u00ED pro \u0159\u00EDzen\u00ED. \u010Cten\u00E1\u0159 je sezn\u00E1men s typy a zdroji dat, rovn\u011B\u017E z\u00EDsk\u00E1 p\u0159ehled o z\u00E1kladn\u00EDch p\u0159\u00EDstupech k z\u00EDsk\u00E1v\u00E1n\u00ED dat. Po p\u0159e\u010Dten\u00ED kapitoly by m\u011Bl porozum\u011Bt metodice shroma\u017E\u010Fov\u00E1n\u00ED dat a orientovat se v metod\u00E1ch a technik\u00E1ch kvantitativn\u00EDho a kvalitativn\u00EDho z\u00EDsk\u00E1v\u00E1n\u00ED dat, d\u016Fraz je kladen tak\u00E9 na aktu\u00E1ln\u00ED trendy v marketingov\u00E9m v\u00FDzkumu. V z\u00E1v\u011Bru kapitoly je vzhledem ke sv\u00E9mu v\u00FDznamu podrobn\u011Bji rozpracov\u00E1na metoda obsahov\u00E9 anal\u00FDzy dokument\u016F."@cs . . "392"^^ . . . . "Z\u00EDsk\u00E1v\u00E1n\u00ED dat"@cs . . . "Efektivn\u00ED rozhodov\u00E1n\u00ED: Analyzov\u00E1n\u00ED \u2013 Rozhodov\u00E1n\u00ED \u2013 Implementace a hodnocen\u00ED" . . . "Z\u00EDsk\u00E1v\u00E1n\u00ED dat" . . "I" . . . . "Stodola, Petr" . . "978-80-266-0179-1" . "Z\u00EDsk\u00E1v\u00E1n\u00ED dat"@cs . "Data collection"@en . "Brno" . . "RIV/60162694:G42__/13:00497449!RIV14-MO0-G42_____" . "Data; information; knowledge; data types; data sources; secondary data; primary data; marketing research; quantitative research; qualitative research; experiment; interview; content analysis"@en . . "http://vavtest.unob.cz/registr" . "RIV/60162694:G42__/13:00497449" . "The goal of the chapter is to introduce the issue of data collection and its application for effective control of an organization. Firstly, the difference between terms data, information and knowledge is explained. Next, the types of data are presented along with the basic approaches for data collection. After the reading the chapter, the reader should understand the methodology of data collection, methods and techniques of quantitative and qualitative research, and contemporary trends in marketing research. The last part of the chapter deals with the method of content analysis."@en . "G42" . "Data collection"@en . . . . "C\u00EDlem kapitoly je sezn\u00E1mit \u010Dten\u00E1\u0159e s problematikou z\u00EDsk\u00E1v\u00E1n\u00ED dat vyu\u017Eiteln\u00FDch pro efektivn\u00ED \u0159\u00EDzen\u00ED organizace. Nejprve je vysv\u011Btlen rozd\u00EDl mezi pojmy data, informace a znalosti a zd\u016Frazn\u011Bn v\u00FDznam informac\u00ED pro \u0159\u00EDzen\u00ED. \u010Cten\u00E1\u0159 je sezn\u00E1men s typy a zdroji dat, rovn\u011B\u017E z\u00EDsk\u00E1 p\u0159ehled o z\u00E1kladn\u00EDch p\u0159\u00EDstupech k z\u00EDsk\u00E1v\u00E1n\u00ED dat. Po p\u0159e\u010Dten\u00ED kapitoly by m\u011Bl porozum\u011Bt metodice shroma\u017E\u010Fov\u00E1n\u00ED dat a orientovat se v metod\u00E1ch a technik\u00E1ch kvantitativn\u00EDho a kvalitativn\u00EDho z\u00EDsk\u00E1v\u00E1n\u00ED dat, d\u016Fraz je kladen tak\u00E9 na aktu\u00E1ln\u00ED trendy v marketingov\u00E9m v\u00FDzkumu. V z\u00E1v\u011Bru kapitoly je vzhledem ke sv\u00E9mu v\u00FDznamu podrobn\u011Bji rozpracov\u00E1na metoda obsahov\u00E9 anal\u00FDzy dokument\u016F." . "Edika" . . . "Vel\u010Dovsk\u00E1, \u0160\u00E1rka" . "[F18EF03CE9CB]" . "2"^^ . . . . "1"^^ .