"Corporate social responsibility in small and medium sized enterprises"@en . "The article deals with corporate social responsibility in specific area of small and medium sized enterprises. Corporate social responsibility as a way of global advocated sustainable development can be characterised as an integration of not only economical aspects but also social and environmental ones to the corporate decision making. The aim of the article is to analytically describe motivate factors related with engagement to the corporate social responsibility and especially to analyse the most important social responsible activities of small and medium sized enterprises. Primary data were obtained via grant project GAJU 047/2011/S-Dal\u00EDkov\u00E1 through the quantitative method of electronic questionnaire survey on random sample of 100 small and medium sized enterprises reside in Havl\u00ED\u010Dk\u016Fv Brod district. The results show five main social responsible activities which small and medium sized enterprises should follow."@en . "Corporate social responsibility in small and medium sized enterprises"@en . "Slovensk\u00E1 po\u013Enohospod\u00E1rska univerzita v Nitre" . . "Hol\u00E1tov\u00E1, Darja" . . . "S" . . "7"^^ . "Corporate social responsibility, social responsible activities, small and medium sized enterprises"@en . "Nitra" . "Aktu\u00E1lne trendy mana\u017Ementu v konkuren\u010Dnom prostred\u00ED" . "170503" . "Tento \u010Dl\u00E1nek se v\u011Bnuje problematice spole\u010Densk\u00E9 odpov\u011Bdnosti firem ve specifick\u00E9 oblasti mal\u00FDch a st\u0159edn\u00EDch podnik\u016F okresu Havl\u00ED\u010Dk\u016Fv Brod. Spole\u010Densk\u00E1 odpov\u011Bdnost jako jedna z cest glob\u00E1ln\u011B prosazovan\u00E9ho udr\u017Eiteln\u00E9ho rozvoje p\u0159edstavuje za\u010Dle\u0148ov\u00E1n\u00ED nejen ekonomick\u00FDch, ale i soci\u00E1ln\u00EDch a environment\u00E1ln\u00EDch hledisek do podnikov\u00E9 praxe. Tato problematika je spojov\u00E1na p\u0159edev\u0161\u00EDm s prax\u00ED velk\u00FDch firem, p\u0159esto\u017Ee pr\u00E1v\u011B mal\u00E9 a st\u0159edn\u00ED podniky hraj\u00ED kl\u00ED\u010Dovou roli v n\u00E1rodn\u00EDm hospod\u00E1\u0159stv\u00ED a vykazuj\u00ED vhodn\u011Bj\u0161\u00ED p\u0159edpoklady pro napln\u011Bn\u00ED t\u011Bchto my\u0161lenek. C\u00EDlem tohoto \u010Dl\u00E1nku je popsat a analyzovat stav zapojen\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F okresu Havl\u00ED\u010Dk\u016Fv Brod do spole\u010Densky odpov\u011Bdn\u00E9ho chov\u00E1n\u00ED v komparaci v\u00FDsledk\u016F v\u00FDzkumu Trnkov\u00E9 (2004). Z\u00E1kladn\u00ED data byla z\u00EDsk\u00E1na v r\u00E1mci grantov\u00E9ho projektu GAJU 047/2011/S-Dal\u00EDkov\u00E1, a to kvantitativn\u00EDm v\u00FDzkumem prost\u0159ednictv\u00EDm elektronick\u00FDch dotazn\u00EDk\u016F na n\u00E1hodn\u00E9m vzorku 100 podnik\u016F zkouman\u00E9 oblasti. V\u00FDsledky pouk\u00E1zaly na rostouc\u00ED z\u00E1jem o tuto oblast i u mal\u00FDch a st\u0159edn\u00EDch podnik\u016F, p\u0159esto v\u0161ak st\u00E1le nedoch\u00E1z\u00ED k jej\u00EDmu spr\u00E1vn\u00E9mu a \u00FApln\u00E9mu pochopen\u00ED a aplikov\u00E1n\u00ED. Spole\u010Densk\u00E1 odpov\u011Bdnost tak \u010Dasto hraje sp\u00ED\u0161e \u00FAlohu marketingov\u00E9ho n\u00E1stroje pro zlep\u0161en\u00ED image podniku a nedoch\u00E1z\u00ED tak k pln\u00E9mu vyu\u017Eit\u00ED mo\u017En\u00FDch pozitivn\u00EDch efekt\u016F jak pro podnik, tak i pro spole\u010Dnost a \u017Eivotn\u00ED prost\u0159ed\u00ED." . . . . . . . "Tento \u010Dl\u00E1nek se v\u011Bnuje problematice spole\u010Densk\u00E9 odpov\u011Bdnosti firem ve specifick\u00E9 oblasti mal\u00FDch a st\u0159edn\u00EDch podnik\u016F okresu Havl\u00ED\u010Dk\u016Fv Brod. Spole\u010Densk\u00E1 odpov\u011Bdnost jako jedna z cest glob\u00E1ln\u011B prosazovan\u00E9ho udr\u017Eiteln\u00E9ho rozvoje p\u0159edstavuje za\u010Dle\u0148ov\u00E1n\u00ED nejen ekonomick\u00FDch, ale i soci\u00E1ln\u00EDch a environment\u00E1ln\u00EDch hledisek do podnikov\u00E9 praxe. Tato problematika je spojov\u00E1na p\u0159edev\u0161\u00EDm s prax\u00ED velk\u00FDch firem, p\u0159esto\u017Ee pr\u00E1v\u011B mal\u00E9 a st\u0159edn\u00ED podniky hraj\u00ED kl\u00ED\u010Dovou roli v n\u00E1rodn\u00EDm hospod\u00E1\u0159stv\u00ED a vykazuj\u00ED vhodn\u011Bj\u0161\u00ED p\u0159edpoklady pro napln\u011Bn\u00ED t\u011Bchto my\u0161lenek. C\u00EDlem tohoto \u010Dl\u00E1nku je popsat a analyzovat stav zapojen\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F okresu Havl\u00ED\u010Dk\u016Fv Brod do spole\u010Densky odpov\u011Bdn\u00E9ho chov\u00E1n\u00ED v komparaci v\u00FDsledk\u016F v\u00FDzkumu Trnkov\u00E9 (2004). Z\u00E1kladn\u00ED data byla z\u00EDsk\u00E1na v r\u00E1mci grantov\u00E9ho projektu GAJU 047/2011/S-Dal\u00EDkov\u00E1, a to kvantitativn\u00EDm v\u00FDzkumem prost\u0159ednictv\u00EDm elektronick\u00FDch dotazn\u00EDk\u016F na n\u00E1hodn\u00E9m vzorku 100 podnik\u016F zkouman\u00E9 oblasti. V\u00FDsledky pouk\u00E1zaly na rostouc\u00ED z\u00E1jem o tuto oblast i u mal\u00FDch a st\u0159edn\u00EDch podnik\u016F, p\u0159esto v\u0161ak st\u00E1le nedoch\u00E1z\u00ED k jej\u00EDmu spr\u00E1vn\u00E9mu a \u00FApln\u00E9mu pochopen\u00ED a aplikov\u00E1n\u00ED. Spole\u010Densk\u00E1 odpov\u011Bdnost tak \u010Dasto hraje sp\u00ED\u0161e \u00FAlohu marketingov\u00E9ho n\u00E1stroje pro zlep\u0161en\u00ED image podniku a nedoch\u00E1z\u00ED tak k pln\u00E9mu vyu\u017Eit\u00ED mo\u017En\u00FDch pozitivn\u00EDch efekt\u016F jak pro podnik, tak i pro spole\u010Dnost a \u017Eivotn\u00ED prost\u0159ed\u00ED."@cs . . "2"^^ . "Dal\u00EDkov\u00E1, Pavl\u00EDna" . . . "2011-09-21+02:00"^^ . "2"^^ . . "Spole\u010Densk\u00E1 odpov\u011Bdnost firem v mal\u00FDch a st\u0159edn\u00EDch podnic\u00EDch" . "978-80-552-0804-6" . "12510" . "Topol'\u010Dianky" . . "Spole\u010Densk\u00E1 odpov\u011Bdnost firem v mal\u00FDch a st\u0159edn\u00EDch podnic\u00EDch" . "RIV/60076658:12510/12:43882524" . "Spole\u010Densk\u00E1 odpov\u011Bdnost firem v mal\u00FDch a st\u0159edn\u00EDch podnic\u00EDch"@cs . "[36A913C0A5E3]" . "RIV/60076658:12510/12:43882524!RIV13-MSM-12510___" . "Spole\u010Densk\u00E1 odpov\u011Bdnost firem v mal\u00FDch a st\u0159edn\u00EDch podnic\u00EDch"@cs . . .