"Komparace destina\u010Dn\u00EDho managementu v Jiho\u010Desk\u00E9m kraji a Horn\u00EDm Rakousku" . "CZ - \u010Cesk\u00E1 republika" . "Komparace destina\u010Dn\u00EDho managementu v Jiho\u010Desk\u00E9m kraji a Horn\u00EDm Rakousku"@cs . "[9E6746128DA2]" . "14"^^ . . "RIV/60076658:12510/10:00012314" . . . "Pro zdrav\u00FD rozvoj obou p\u0159\u00EDhrani\u010Dn\u00EDch region\u016F je z\u00E1sadn\u00ED postaven\u00ED cestovn\u00EDho ruchu a jeho rozvoje v ekonomice dan\u00FDch region\u016F. V sou\u010Dasn\u00E9 dob\u011B, pat\u0159\u00ED k velk\u00FDm trend\u016Fm v oblasti destina\u010Dn\u00EDho managementu aktivity jako nap\u0159. z\u00E1\u017Eitkov\u00E1, kongresov\u00E1 turistika a podobn\u011B, provozovan\u00E9 p\u0159edev\u0161\u00EDm v soukrom\u00FDch za\u0159\u00EDzen\u00EDch v domovsk\u00E9m regionu klient\u016F. Jako jak\u00E1koliv jin\u00E1 \u010D\u00E1st ekonomiky je i cestovn\u00ED ruch vystaven dopad\u016Fm ekonomick\u00E9 krize. Nav\u00EDc jako poskytovatel zbytn\u00FDch slu\u017Eeb b\u00FDv\u00E1 mezi prvn\u00EDmi sti\u017Een poklesem odbytu spojen\u00FDm s retrogr\u00E1dn\u00EDm hospod\u00E1\u0159sk\u00FDm v\u00FDvojem. T\u011Bmto \u00FAskal\u00EDm je v\u0161ak do ur\u010Dit\u00E9 m\u00EDry mo\u017En\u00E9 \u010Delit p\u0159i dobr\u00E9 znalosti klient\u016F a jejich o\u010Dek\u00E1v\u00E1n\u00ED, stejn\u011B tak jako p\u0159i maxim\u00E1ln\u00EDm vyu\u017Eit\u00ED podm\u00EDnek, kter\u00E9 p\u0159eshrani\u010Dn\u00ED region pro cestovn\u00ED ruch nab\u00EDz\u00ED. Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 anal\u00FDzou obou komponent rozvoje cestovn\u00EDho ruchu v ji\u017En\u00EDch \u010Cech\u00E1ch a Doln\u00EDm Rakousku. Vznikl za podpory projektu \u010D. MEB 061008 P\u0159eshrani\u010Dn\u00ED podnik\u00E1n\u00ED ? B2B marketing a distribuce v \u010CR a Rakousku." . "Komparace destina\u010Dn\u00EDho managementu v Jiho\u010Desk\u00E9m kraji a Horn\u00EDm Rakousku" . "2"^^ . "P(MEB061008), S" . . "Littera scripta" . . . "Comparison of Destination Management in South Bohemia and Upper Austria"@en . "RIV/60076658:12510/10:00012314!RIV11-MSM-12510___" . "2"^^ . . "Comparison of Destination Management in South Bohemia and Upper Austria"@en . . . . . "\u0160indel\u00E1\u0159, Martin" . "Pro zdrav\u00FD rozvoj obou p\u0159\u00EDhrani\u010Dn\u00EDch region\u016F je z\u00E1sadn\u00ED postaven\u00ED cestovn\u00EDho ruchu a jeho rozvoje v ekonomice dan\u00FDch region\u016F. V sou\u010Dasn\u00E9 dob\u011B, pat\u0159\u00ED k velk\u00FDm trend\u016Fm v oblasti destina\u010Dn\u00EDho managementu aktivity jako nap\u0159. z\u00E1\u017Eitkov\u00E1, kongresov\u00E1 turistika a podobn\u011B, provozovan\u00E9 p\u0159edev\u0161\u00EDm v soukrom\u00FDch za\u0159\u00EDzen\u00EDch v domovsk\u00E9m regionu klient\u016F. Jako jak\u00E1koliv jin\u00E1 \u010D\u00E1st ekonomiky je i cestovn\u00ED ruch vystaven dopad\u016Fm ekonomick\u00E9 krize. Nav\u00EDc jako poskytovatel zbytn\u00FDch slu\u017Eeb b\u00FDv\u00E1 mezi prvn\u00EDmi sti\u017Een poklesem odbytu spojen\u00FDm s retrogr\u00E1dn\u00EDm hospod\u00E1\u0159sk\u00FDm v\u00FDvojem. T\u011Bmto \u00FAskal\u00EDm je v\u0161ak do ur\u010Dit\u00E9 m\u00EDry mo\u017En\u00E9 \u010Delit p\u0159i dobr\u00E9 znalosti klient\u016F a jejich o\u010Dek\u00E1v\u00E1n\u00ED, stejn\u011B tak jako p\u0159i maxim\u00E1ln\u00EDm vyu\u017Eit\u00ED podm\u00EDnek, kter\u00E9 p\u0159eshrani\u010Dn\u00ED region pro cestovn\u00ED ruch nab\u00EDz\u00ED. Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 anal\u00FDzou obou komponent rozvoje cestovn\u00EDho ruchu v ji\u017En\u00EDch \u010Cech\u00E1ch a Doln\u00EDm Rakousku. Vznikl za podpory projektu \u010D. MEB 061008 P\u0159eshrani\u010Dn\u00ED podnik\u00E1n\u00ED ? B2B marketing a distribuce v \u010CR a Rakousku."@cs . . "12510" . . "regional development; tourism; destination management; South Bohemia; Upper Austria"@en . "Komparace destina\u010Dn\u00EDho managementu v Jiho\u010Desk\u00E9m kraji a Horn\u00EDm Rakousku"@cs . "266705" . "For the healthy development of these border regions, one of the essential questions is the position of tourism and its development in the economy of respective regions. Currently, the big trends in the field of destination management are activities such as event, congress tourism, etc., operated primarily in private accommodation in the home region of clients. Like any other part of the economy, tourism is also confronted with the pitfalls of the economic crisis. These pitfalls are to deal with a good knowledge of clients and their expectations as well as with maximum use of what the region offers in terms of tourism. This paperwas supported by the project No. MEB 061008."@en . . "3" . "1802-503X" . "\u0160kodov\u00E1 Parmov\u00E1, Dagmar" . . . "1-2" . . . .