. "2009-11-05+01:00"^^ . . "2"^^ . . . "S" . . "Pr\u00E1ce analyzuje marketingovou komunikaci v r\u00E1mci regionu \u0160umava. Vzhledem k tomu, \u017Ee se v tomto regionu vyskytuj\u00ED p\u0159ev\u00E1\u017En\u011B mal\u00E9 a st\u0159edn\u00ED podniky, byly v pr\u00E1ci pops\u00E1ny specifika tohoto podnik\u00E1n\u00ED. Z\u00E1rove\u0148 mohou tyto podniky vyu\u017E\u00EDt komunika\u010Dn\u00ED n\u00E1stroje, kter\u00E9 jsou specifick\u00E9 pro region\u00E1ln\u00ED marketingovou komunikaci. V pr\u00E1ci je uvedena p\u0159\u00EDpadov\u00E1 studie region\u00E1ln\u00ED zna\u010Dky \u0160umava ? origin\u00E1ln\u00ED produkt."@cs . "Marketingov\u00E1 komunikace ur\u010Dit\u00E9ho regionu"@cs . . . "[3AD9E87F9C2F]" . . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F z mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konference INPROFORUM 2009: Ekonomick\u00E1 krize - v\u00FDzva pro regiony" . . "\u0160alamoun, Jan" . "2"^^ . "Pavezov\u00E1, Iveta" . "Pr\u00E1ce analyzuje marketingovou komunikaci v r\u00E1mci regionu \u0160umava. Vzhledem k tomu, \u017Ee se v tomto regionu vyskytuj\u00ED p\u0159ev\u00E1\u017En\u011B mal\u00E9 a st\u0159edn\u00ED podniky, byly v pr\u00E1ci pops\u00E1ny specifika tohoto podnik\u00E1n\u00ED. Z\u00E1rove\u0148 mohou tyto podniky vyu\u017E\u00EDt komunika\u010Dn\u00ED n\u00E1stroje, kter\u00E9 jsou specifick\u00E9 pro region\u00E1ln\u00ED marketingovou komunikaci. V pr\u00E1ci je uvedena p\u0159\u00EDpadov\u00E1 studie region\u00E1ln\u00ED zna\u010Dky \u0160umava ? origin\u00E1ln\u00ED produkt." . . . "Marketing communication of a certain region"@en . "\u0160umava Region; small and medium business; specifics of marketing communication; marketing communication in the region; regional brand \u0160umava - the original product"@en . "Jiho\u010Desk\u00E1 univerzita v \u010Cesk\u00FDch Bud\u011Bjovic\u00EDch. Ekonomick\u00E1 fakulta" . "Marketingov\u00E1 komunikace ur\u010Dit\u00E9ho regionu" . . "RIV/60076658:12510/09:00011181" . . "Marketingov\u00E1 komunikace ur\u010Dit\u00E9ho regionu"@cs . . "12510" . "The paper analyzes marketing communications in the region \u0160umava. This region is represented mainly by small and medium businesses, which specifics are described in this work. These companies can use communication tools that are specific to the regional marketing communication. The paper describes a case study of regional brand \u0160umava - the original product."@en . . . "324752" . "6"^^ . "RIV/60076658:12510/09:00011181!RIV10-MSM-12510___" . . "Marketingov\u00E1 komunikace ur\u010Dit\u00E9ho regionu" . "Marketing communication of a certain region"@en . . "\u010Cesk\u00E9 Bud\u011Bjovice" . "\u010Cesk\u00E9 Bud\u011Bjovice" . "978-80-7394-173-4" .