"Ekonomick\u00E1 univerzita v Bratislave" . . "9"^^ . . "Mo\u017Enosti rozvoje maloobchodn\u00EDch slu\u017Eeb z region\u00E1ln\u00EDho pohledu" . . "978-80-225-2633-3" . . . . "Mo\u017Enosti rozvoje maloobchodn\u00EDch slu\u017Eeb z region\u00E1ln\u00EDho pohledu"@cs . "Z(MSM6007665806)" . "Vedeck\u00E1 rozprava k t\u00E9me %22Trh, obchod a individu\u00E1lna spotreba%22" . "12510" . . "Regional view on development possibilities of retail services"@en . "380908" . . "[73107ABD7B6B]" . "RIV/60076658:12510/08:00009440!RIV09-MSM-12510___" . . "marketing; retail; market opportunities; local markets; small and medium enterprises"@en . "P\u0159\u00EDsp\u011Bvek prezentuje v\u00FDsledky \u0159e\u0161en\u00ED etapy v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru MSM 6007665806 %22Marketingov\u00E9 n\u00E1stroje podpory region\u00E1ln\u00EDch trh\u016F%22. Aktu\u00E1lnost uplat\u0148ov\u00E1n\u00ED marketingov\u00FDch n\u00E1stroj\u016F na region\u00E1ln\u00EDch trz\u00EDch je d\u00E1na p\u0159edev\u0161\u00EDm z hlediska tr\u017En\u00EDch p\u0159\u00EDle\u017Eitost\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v oblasti obchodu, zpracovatelsk\u00E9ho sektoru a v\u00FDroby. O nevyu\u017Eit\u00E9m potenci\u00E1lu lok\u00E1ln\u00EDch trh\u016F nap\u0159. sv\u011Bd\u010D\u00ED i zm\u011Bna strategie TOP retailer\u016F (nap\u0159. firmy Tesco), kte\u0159\u00ED v uveden\u00E9m prostoru uplat\u0148uj\u00ED koncepce mal\u00FDch obchodn\u00EDch form\u00E1t\u016F. V posledn\u00EDch dvou letech doch\u00E1z\u00ED k p\u0159ehodnocn\u00ED atraktivity venkovsk\u00E9ho prostoru. P\u0159\u00EDle\u017Eitosti vyv\u00E1\u017Een\u00E9ho rozvoje tohoto \u00FAzem\u00ED jsou spojeny s uplat\u0148ov\u00E1n\u00EDm nov\u00FDch forem marketingu. Jde o komplexn\u00ED pojet\u00ED marketingu m\u00EDsta, teritori\u00E1ln\u00ED marketing, destina\u010Dn\u00ED marketing a management a dal\u0161\u00ED. V\u00FDsledky prov\u00E1d\u011Bn\u00FDch v\u00FDzkum\u016F v r\u00E1mci \u0159e\u0161en\u00E9ho projektu ukazuj\u00ED na nevyu\u017Eit\u00FD potenci\u00E1l marketingov\u00FDch n\u00E1stroj\u016F p\u0159edev\u0161\u00EDm u malch a st\u0159edn\u00EDch firem. Neznalost marketingu je hlavn\u00ED brzdou konkurenceschopnosti region\u00E1l"@cs . . "RIV/60076658:12510/08:00009440" . "P\u0159\u00EDsp\u011Bvek prezentuje v\u00FDsledky \u0159e\u0161en\u00ED etapy v\u00FDzkumn\u00E9ho z\u00E1m\u011Bru MSM 6007665806 %22Marketingov\u00E9 n\u00E1stroje podpory region\u00E1ln\u00EDch trh\u016F%22. Aktu\u00E1lnost uplat\u0148ov\u00E1n\u00ED marketingov\u00FDch n\u00E1stroj\u016F na region\u00E1ln\u00EDch trz\u00EDch je d\u00E1na p\u0159edev\u0161\u00EDm z hlediska tr\u017En\u00EDch p\u0159\u00EDle\u017Eitost\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v oblasti obchodu, zpracovatelsk\u00E9ho sektoru a v\u00FDroby. O nevyu\u017Eit\u00E9m potenci\u00E1lu lok\u00E1ln\u00EDch trh\u016F nap\u0159. sv\u011Bd\u010D\u00ED i zm\u011Bna strategie TOP retailer\u016F (nap\u0159. firmy Tesco), kte\u0159\u00ED v uveden\u00E9m prostoru uplat\u0148uj\u00ED koncepce mal\u00FDch obchodn\u00EDch form\u00E1t\u016F. V posledn\u00EDch dvou letech doch\u00E1z\u00ED k p\u0159ehodnocn\u00ED atraktivity venkovsk\u00E9ho prostoru. P\u0159\u00EDle\u017Eitosti vyv\u00E1\u017Een\u00E9ho rozvoje tohoto \u00FAzem\u00ED jsou spojeny s uplat\u0148ov\u00E1n\u00EDm nov\u00FDch forem marketingu. Jde o komplexn\u00ED pojet\u00ED marketingu m\u00EDsta, teritori\u00E1ln\u00ED marketing, destina\u010Dn\u00ED marketing a management a dal\u0161\u00ED. V\u00FDsledky prov\u00E1d\u011Bn\u00FDch v\u00FDzkum\u016F v r\u00E1mci \u0159e\u0161en\u00E9ho projektu ukazuj\u00ED na nevyu\u017Eit\u00FD potenci\u00E1l marketingov\u00FDch n\u00E1stroj\u016F p\u0159edev\u0161\u00EDm u malch a st\u0159edn\u00EDch firem. Neznalost marketingu je hlavn\u00ED brzdou konkurenceschopnosti region\u00E1l" . "Regional view on development possibilities of retail services"@en . "Heskov\u00E1, Marie" . . "This paper is a part of research project MSM 6007665806 in its part %22Marketing tools supporting regional markets%22. The topicality of usage of marketing tools on regional markets is mainly connected with the market opportunities of small and medium enterprises in areas like retailing, manufacturing and services. As strategies of several megaretailers like Tesco suggest, there is an unexploited potential for smaller retail concepts on the regional markets. This means that the attractiveness of rural space has changed in the last two years which has led to specific opportunities for a balanced development using new forms of marketing practices - e.g. city marketing, marketing of place and destination management and marketing. The results of our research suggest that there is an underused potential for the usage of basic marketing tools by small and medium enterprises. This unfamiliarity is one of the barriers to the improvement of their competitiveness."@en . . "Mo\u017Enosti rozvoje maloobchodn\u00EDch slu\u017Eeb z region\u00E1ln\u00EDho pohledu" . . . . . "2008-01-01+01:00"^^ . . "2"^^ . "Ko\u0161ice" . "Mo\u017Enosti rozvoje maloobchodn\u00EDch slu\u017Eeb z region\u00E1ln\u00EDho pohledu"@cs . . "Vojtko, Viktor" . "Ko\u0161ice" . "2"^^ . .