"1" . "41-48" . "RIV/60076658:12220/06:00007161!RIV07-MSM-12220___" . "Kou\u0159ilov\u00E1, Jind\u0159i\u0161ka" . . "Ekologick\u00E9 zem\u011Bd\u011Blstv\u00ED jako z\u00E1kladn\u00ED \u010Dinitel v\u00FDroby bioprodukt\u016F, p\u0159isp\u00EDvaj\u00EDc\u00ED k tvorb\u011B a ochran\u011B krajiny, zdrav\u00ED obyvatelstva, welfare zv\u00ED\u0159at, je natolik specifickou \u010Dinnost\u00ED, \u017Ee vy\u017Eaduje souhru navazuj\u00EDc\u00EDch \u010Dinnost\u00ED, tzn. v\u00FDroby, zpracovatel\u016F, obchodu; nav\u00EDc v prostorov\u00E9m vymezen\u00ED svou p\u016Fsobnost\u00ED v dan\u00E9 lokalit\u011B, regionu. Marketing ekologick\u00FDch produkt\u016F a slu\u017Eeb tak mus\u00ED postihnout obchodn\u00ED aktivity jak po v\u00FDrobn\u00EDch lini\u00EDch, tak po \u00FArovni geografick\u00E9, komoditn\u00ED. S\u00E1m o sob\u011B vy\u017Eaduje v\u011Bt\u0161\u00ED znalosti, je dra\u017E\u0161\u00ED ne\u017Eli marketing produkt\u016F konven\u010Dn\u00EDho zem\u011Bd\u011Blstv\u00ED. I na jeho \u00FArovni bude z\u00E1viset, kam bude sm\u011B\u0159ovat dal\u0161\u00ED podpora, zda dotace v bl\u00EDzk\u00E9 budoucnosti podpo\u0159\u00ED ekologick\u00E9 zem\u011Bd\u011Blstv\u00ED v LFA ve sm\u011Bru ochrany krajiny \u010Di sp\u00ED\u0161e budou orientov\u00E1ny na produkci, kter\u00E1 na trhu chyb\u00ED, na podporu rozvoje slu\u017Eeb. V p\u0159\u00EDpad\u011B sou\u010Dasn\u00E9ho marketingu se jedn\u00E1 o problematiku s velmi \u0161irok\u00FDm z\u00E1b\u011Brem, kter\u00E1 je detailn\u011B propracov\u00E1na p\u0159edev\u0161\u00EDm po linii prodeje biopotravin. Av\u0161ak intenzivn\u011B jsou zkoum\u00E1ny i vazby mezi v\u00FDrobou,"@cs . "Economic and ecological aspects in the ecological agriculture"@en . "1"^^ . . . "CZ - \u010Cesk\u00E1 republika" . "[FA3B8617581E]" . . "Ekonomick\u00E9 a marketingov\u00E9 aspekty ekologick\u00E9ho zem\u011Bd\u011Blstv\u00ED"@cs . . "RIV/60076658:12220/06:00007161" . "1212-3285" . "12220" . . . . "Ekonomick\u00E9 a marketingov\u00E9 aspekty ekologick\u00E9ho zem\u011Bd\u011Blstv\u00ED"@cs . "Economic and ecological aspects in the ecological agriculture"@en . "473578" . "Acta Universitatis Bohemiae Medionales : v\u011Bdeck\u00FD \u010Dasopis pro ekonomiku, \u0159\u00EDzen\u00ED a obchod" . . . . . . "8"^^ . . "Ekonomick\u00E9 a marketingov\u00E9 aspekty ekologick\u00E9ho zem\u011Bd\u011Blstv\u00ED" . "The ecological agriculture as a underlying activity supporting bio production, contributing to the landscape management, to people and animals welfare and healthy represents very specific activity, limited by the legislative, possibilities act. It is necessary to try to resole, actual situations on local, region, state and interstate lines; as well on producers, processors and trade. Marketing must cover all these ranges and relations namely in the conditions: more expensive actions, more information, more knowledge, including economic effects as a task with effect problem solving. The main problem in our economy is, the subvency future aimed rather neither at the product support or the rural development and landscape ecology. The economic disposes of some marketing activity and the marketing activities can influence the state, region and farm's business results. The ecological agriculture is having quite special problems. Some of them are discussed in this contribution."@en . "organic agriculture; ecological agriculture; marketing"@en . "Z(MSM6007665806)" . "Ekonomick\u00E9 a marketingov\u00E9 aspekty ekologick\u00E9ho zem\u011Bd\u011Blstv\u00ED" . "Ekologick\u00E9 zem\u011Bd\u011Blstv\u00ED jako z\u00E1kladn\u00ED \u010Dinitel v\u00FDroby bioprodukt\u016F, p\u0159isp\u00EDvaj\u00EDc\u00ED k tvorb\u011B a ochran\u011B krajiny, zdrav\u00ED obyvatelstva, welfare zv\u00ED\u0159at, je natolik specifickou \u010Dinnost\u00ED, \u017Ee vy\u017Eaduje souhru navazuj\u00EDc\u00EDch \u010Dinnost\u00ED, tzn. v\u00FDroby, zpracovatel\u016F, obchodu; nav\u00EDc v prostorov\u00E9m vymezen\u00ED svou p\u016Fsobnost\u00ED v dan\u00E9 lokalit\u011B, regionu. Marketing ekologick\u00FDch produkt\u016F a slu\u017Eeb tak mus\u00ED postihnout obchodn\u00ED aktivity jak po v\u00FDrobn\u00EDch lini\u00EDch, tak po \u00FArovni geografick\u00E9, komoditn\u00ED. S\u00E1m o sob\u011B vy\u017Eaduje v\u011Bt\u0161\u00ED znalosti, je dra\u017E\u0161\u00ED ne\u017Eli marketing produkt\u016F konven\u010Dn\u00EDho zem\u011Bd\u011Blstv\u00ED. I na jeho \u00FArovni bude z\u00E1viset, kam bude sm\u011B\u0159ovat dal\u0161\u00ED podpora, zda dotace v bl\u00EDzk\u00E9 budoucnosti podpo\u0159\u00ED ekologick\u00E9 zem\u011Bd\u011Blstv\u00ED v LFA ve sm\u011Bru ochrany krajiny \u010Di sp\u00ED\u0161e budou orientov\u00E1ny na produkci, kter\u00E1 na trhu chyb\u00ED, na podporu rozvoje slu\u017Eeb. V p\u0159\u00EDpad\u011B sou\u010Dasn\u00E9ho marketingu se jedn\u00E1 o problematiku s velmi \u0161irok\u00FDm z\u00E1b\u011Brem, kter\u00E1 je detailn\u011B propracov\u00E1na p\u0159edev\u0161\u00EDm po linii prodeje biopotravin. Av\u0161ak intenzivn\u011B jsou zkoum\u00E1ny i vazby mezi v\u00FDrobou," . . "1"^^ . "IX" .