. . "5"^^ . . "SK - Slovensk\u00E1 republika" . . . "Z(MSM6007665806)" . "Rozvratn\u00E9 inovace a jejich marketingov\u00E9 d\u016Fsledky"@cs . . . "8-11" . "RIV/60076658:12220/06:00007093!RIV07-MSM-12220___" . . . . "498204" . "Marketing inspirations" . "1336-796X" . . . "Rozvratn\u00E9 inovace a jejich marketingov\u00E9 d\u016Fsledky"@cs . "Rozvratn\u00E9 inovace a jejich marketingov\u00E9 d\u016Fsledky" . "RIV/60076658:12220/06:00007093" . . "2" . "Rozvratn\u00E9 inovace a jejich marketingov\u00E9 d\u016Fsledky" . "Vojtko, Viktor" . "1"^^ . "12220" . . "This article deals with the theory of disruptive innovations and itsapplicability in marketing management. The theory isdescribed and discussed with some new comments from a perspective of current markting knowledge."@en . "Innovation; disruptive innovation; sustaining innovation; strategy; market entry; branch"@en . "1"^^ . . "Teorie rozvratn\u00FDch inovac\u00ED profesora Claytona M. Christensena z Harvardu vzbudila v posledn\u00EDch letech p\u0159edev\u0161\u00EDv v USA mnoho pozornosti. Tato nov\u00E1 teorie p\u0159istupuje k t\u00E9matu inovac\u00ED inovativn\u00EDm zp\u016Fsobem. P\u0159edev\u0161\u00EDm t\u00EDm, \u017Ee se sna\u017E\u00ED l\u00E9pe vysv\u011Btlit a p\u0159edv\u00EDdat \u00FAsp\u011B\u0161nost nov\u00FDch inovac\u00ED, ne\u017E je tomu u st\u00E1vaj\u00EDc\u00EDch klasifikac\u00ED na inovace radik\u00E1ln\u00ED a inkrement\u00E1ln\u00ED. Teorii, kter\u00E1 je v na\u0161ich zem\u00EDch prozat\u00EDm t\u00E9m\u011B\u0159 nezn\u00E1m\u00E1, tento \u010Dl\u00E1nek popisuje a diskutuje ji z hlediska st\u00E1vaj\u00EDc\u00EDhi marketingov\u00E9ho pozn\u00E1n\u00ED."@cs . . "1" . "Teorie rozvratn\u00FDch inovac\u00ED profesora Claytona M. Christensena z Harvardu vzbudila v posledn\u00EDch letech p\u0159edev\u0161\u00EDv v USA mnoho pozornosti. Tato nov\u00E1 teorie p\u0159istupuje k t\u00E9matu inovac\u00ED inovativn\u00EDm zp\u016Fsobem. P\u0159edev\u0161\u00EDm t\u00EDm, \u017Ee se sna\u017E\u00ED l\u00E9pe vysv\u011Btlit a p\u0159edv\u00EDdat \u00FAsp\u011B\u0161nost nov\u00FDch inovac\u00ED, ne\u017E je tomu u st\u00E1vaj\u00EDc\u00EDch klasifikac\u00ED na inovace radik\u00E1ln\u00ED a inkrement\u00E1ln\u00ED. Teorii, kter\u00E1 je v na\u0161ich zem\u00EDch prozat\u00EDm t\u00E9m\u011B\u0159 nezn\u00E1m\u00E1, tento \u010Dl\u00E1nek popisuje a diskutuje ji z hlediska st\u00E1vaj\u00EDc\u00EDhi marketingov\u00E9ho pozn\u00E1n\u00ED." . "Disruptive Innovations And Their Marketing Consequences"@en . . "[2BEF306E5D0F]" . . "Disruptive Innovations And Their Marketing Consequences"@en .