. . "organisational culture; school management; school culture survey"@en . "Application of the corporate culture in the field of school management" . . . . "3" . "RIV/49777513:23510/10:00503720!RIV11-MSM-23510___" . "[52E7A7C5BE51]" . "Application of the corporate culture in the field of school management"@en . . "E + M. Ekonomie a Management" . "247507" . "Application of the corporate culture in the field of school management" . . . . "V" . "6"^^ . "Application of the corporate culture in the field of school management"@en . "The paper presents an application of concept of corporate culture. The school management is in the Czech Republic a new discipline in a progress. Our faculty has been offering special courses for headmasters since 1997. We began to create an application of marketing and management to education in co-operation with colleagues abroad and with other institutions which are focused on school management in the Czech Republic. We find the topic school culture highly important especially in the period of the education change. The paper presents a survey of school culture. Identification and evaluation of culture gap between existing culture and desired culture is a very important part of school self-evaluation process. The headmasters are key actors and responsible persons to culture change according to the Educational Act. Concept of organisational culture helps them to see the managed school in holistic approach. The survey of the school culture is focused on headmaster\u00B4s view of managed school. We show"@en . "The paper presents an application of concept of corporate culture. The school management is in the Czech Republic a new discipline in a progress. Our faculty has been offering special courses for headmasters since 1997. We began to create an application of marketing and management to education in co-operation with colleagues abroad and with other institutions which are focused on school management in the Czech Republic. We find the topic school culture highly important especially in the period of the education change. The paper presents a survey of school culture. Identification and evaluation of culture gap between existing culture and desired culture is a very important part of school self-evaluation process. The headmasters are key actors and responsible persons to culture change according to the Educational Act. Concept of organisational culture helps them to see the managed school in holistic approach. The survey of the school culture is focused on headmaster\u00B4s view of managed school. We show" . "13" . . "1"^^ . . "23510" . "RIV/49777513:23510/10:00503720" . . "Eger, Ludv\u00EDk" . "1212-3609" . . "1"^^ . . "CZ - \u010Cesk\u00E1 republika" .