. "Hradec Kr\u00E1lov\u00E9" . "Hradec Kr\u00E1lov\u00E9" . . . "Autor se v \u010Dl\u00E1nku zab\u00FDv\u00E1 mo\u017Enostmi a realitou vyu\u017E\u00EDv\u00E1n\u00ED PPC reklamy v ubytovac\u00EDch za\u0159\u00EDzen\u00EDch. Teorie st\u00E1le \u010Dast\u011Bji zmi\u0148uje v\u00FDrazn\u011Bj\u0161\u00ED pod\u00EDl p\u0159\u00EDm\u00FDch distribu\u010Dn\u00EDch cest v odv\u011Btv\u00ED cestovn\u00EDho ruchu v d\u016Fsledku intenzivn\u011Bj\u0161\u00EDho vyu\u017E\u00EDv\u00E1n\u00ED modern\u00EDch technologi\u00ED, zejm\u00E9na internetu. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vyu\u017E\u00EDv\u00E1n\u00EDm n\u00E1stroj\u016F internetov\u00E9ho marketingu, zejm\u00E9na PPC reklamy ubytovac\u00EDmi za\u0159\u00EDzen\u00EDmi. Na z\u00E1klad\u011B s\u00E9rie v\u00FDzkum\u016F men\u0161\u00EDho rozsahu se autor sna\u017E\u00ED zachytit procesy podpory p\u0159\u00EDm\u00FDch distribu\u010Dn\u00EDch cest, kter\u00E9 vyu\u017E\u00EDvaj\u00ED internetu, u ubytovac\u00EDch za\u0159\u00EDzen\u00ED v z\u00E1padn\u00EDch \u010Cech\u00E1ch. V\u00FDsledky v\u00FDzkum\u016F nenazna\u010Duj\u00ED v\u00FDraznou podporu takov\u00FDch distribu\u010Dn\u00EDch cest."@cs . "RIV/49777513:23510/09:00501514!RIV13-MSM-23510___" . "1"^^ . . . "1"^^ . "In the article, the author is concerned with the possibilities and the reality of using PPC advertisement in accommodation companies. The theory more and more often mentions increasing share of direct distribution channels in the tourism sector as consequence of intensified use of modern technology, especially of the internet. This contribution addresses the use of internet marketing instruments, above all with PPC advertisement of accommodation companies. The author tries with help of a series of small-sizes researches at accommodation companies in Western Bohemia to realize the support processes for direct distribution channels which use internet. The results don't indicate a strong support of such distribution channels."@en . "23510" . "PPC Advertisment - Use in Accomodation Sector"@en . . . . "Vyu\u017E\u00EDv\u00E1n\u00ED PPC reklamy v ubytovac\u00EDch za\u0159\u00EDzen\u00EDch" . . "tourist; tourism; technology; PPC advertisement; Internet"@en . . "I" . "2009-02-03+01:00"^^ . . "351074" . "5"^^ . "Hradeck\u00E9 ekonomick\u00E9 dny 2009" . "RIV/49777513:23510/09:00501514" . "Autor se v \u010Dl\u00E1nku zab\u00FDv\u00E1 mo\u017Enostmi a realitou vyu\u017E\u00EDv\u00E1n\u00ED PPC reklamy v ubytovac\u00EDch za\u0159\u00EDzen\u00EDch. Teorie st\u00E1le \u010Dast\u011Bji zmi\u0148uje v\u00FDrazn\u011Bj\u0161\u00ED pod\u00EDl p\u0159\u00EDm\u00FDch distribu\u010Dn\u00EDch cest v odv\u011Btv\u00ED cestovn\u00EDho ruchu v d\u016Fsledku intenzivn\u011Bj\u0161\u00EDho vyu\u017E\u00EDv\u00E1n\u00ED modern\u00EDch technologi\u00ED, zejm\u00E9na internetu. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vyu\u017E\u00EDv\u00E1n\u00EDm n\u00E1stroj\u016F internetov\u00E9ho marketingu, zejm\u00E9na PPC reklamy ubytovac\u00EDmi za\u0159\u00EDzen\u00EDmi. Na z\u00E1klad\u011B s\u00E9rie v\u00FDzkum\u016F men\u0161\u00EDho rozsahu se autor sna\u017E\u00ED zachytit procesy podpory p\u0159\u00EDm\u00FDch distribu\u010Dn\u00EDch cest, kter\u00E9 vyu\u017E\u00EDvaj\u00ED internetu, u ubytovac\u00EDch za\u0159\u00EDzen\u00ED v z\u00E1padn\u00EDch \u010Cech\u00E1ch. V\u00FDsledky v\u00FDzkum\u016F nenazna\u010Duj\u00ED v\u00FDraznou podporu takov\u00FDch distribu\u010Dn\u00EDch cest." . "Vyu\u017E\u00EDv\u00E1n\u00ED PPC reklamy v ubytovac\u00EDch za\u0159\u00EDzen\u00EDch"@cs . "000310659200051" . "Gaudeamus" . "Vyu\u017E\u00EDv\u00E1n\u00ED PPC reklamy v ubytovac\u00EDch za\u0159\u00EDzen\u00EDch"@cs . . "978-80-7041-227-5" . "PPC Advertisment - Use in Accomodation Sector"@en . "Vyu\u017E\u00EDv\u00E1n\u00ED PPC reklamy v ubytovac\u00EDch za\u0159\u00EDzen\u00EDch" . "[522EAD22556D]" . "Tlu\u010Dho\u0159, Jan" . . . . . .