. . "S" . "295-303" . . . "RIV/49777513:23510/07:00000025!RIV08-MSM-23510___" . "443353" . "9"^^ . "1"^^ . "\u00DAzem\u00ED, znalosti a rozvoj na po\u010D\u00E1tku 21. stolet\u00ED" . "RIV/49777513:23510/07:00000025" . . "1"^^ . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . . "Ostrava" . "2007-01-01+01:00"^^ . "Praktick\u00E9 probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v podm\u00EDnk\u00E1ch \u010Desk\u00FDch m\u011Bst" . "Ostrava" . . "Practical problems of marketing use in conditions of the Czech towns"@en . "Praktick\u00E9 probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v podm\u00EDnk\u00E1ch \u010Desk\u00FDch m\u011Bst" . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 praktick\u00FDmi probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v podm\u00EDnk\u00E1ch \u010Desk\u00FDch m\u011Bst a mo\u017Enostmi jejich \u0159e\u0161en\u00ED. Praktick\u00E1 implementace m\u011Bstsk\u00E9ho marketingu je spojena s celou \u0159adou probl\u00E9m\u016F. Spektrum t\u011Bchto probl\u00E9m\u016F je p\u0159itom velmi \u0161irok\u00E9: od rozd\u00EDln\u00E9ho ch\u00E1p\u00E1n\u00ED pojmu m\u011Bstsk\u00FD marketing, a\u017E po chyb\u011Bj\u00EDc\u00ED motivaci z\u00FA\u010Dastn\u011Bn\u00FDch akt\u00E9r\u016F anebo nejr\u016Fzn\u011Bj\u0161\u00ED „konstruk\u010Dn\u00ED vady“." . "23510" . . "Je\u017Eek, Ji\u0159\u00ED" . . "978-80-248-1554-1" . "marketing of towns; practical implementation; Czech Republic"@en . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 praktick\u00FDmi probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v podm\u00EDnk\u00E1ch \u010Desk\u00FDch m\u011Bst a mo\u017Enostmi jejich \u0159e\u0161en\u00ED. Praktick\u00E1 implementace m\u011Bstsk\u00E9ho marketingu je spojena s celou \u0159adou probl\u00E9m\u016F. Spektrum t\u011Bchto probl\u00E9m\u016F je p\u0159itom velmi \u0161irok\u00E9: od rozd\u00EDln\u00E9ho ch\u00E1p\u00E1n\u00ED pojmu m\u011Bstsk\u00FD marketing, a\u017E po chyb\u011Bj\u00EDc\u00ED motivaci z\u00FA\u010Dastn\u011Bn\u00FDch akt\u00E9r\u016F anebo nejr\u016Fzn\u011Bj\u0161\u00ED „konstruk\u010Dn\u00ED vady“."@cs . . "The paper deals with practical problems of use of marketing in conditions of the Czech towns and possibilities of their solutions. Practical implementation of marketing of towns is connected with many troubles. A spectrum of these troubles is very wide: from different comprehension of the term town marketing to absent motivation of those who participate, or various “structural defects“."@en . . . "Praktick\u00E9 probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v podm\u00EDnk\u00E1ch \u010Desk\u00FDch m\u011Bst"@cs . "Praktick\u00E9 probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v podm\u00EDnk\u00E1ch \u010Desk\u00FDch m\u011Bst"@cs . "[E470823F2DFE]" . . . "Practical problems of marketing use in conditions of the Czech towns"@en . .