"23510" . "2"^^ . "5"^^ . . "Marketingov\u00E9 aktivity obc\u00ED a m\u011Bst v z\u00E1padn\u00EDch a ji\u017En\u00EDch \u010Cech\u00E1ch"@cs . "1"^^ . . "Brno" . "Brno" . "Marketing activities of the municipalities in West and South Bohemia"@en . . "Je\u017Eek, Ji\u0159\u00ED" . "Sou\u010Dasn\u00E1 komun\u00E1ln\u00ED praxe se vyzna\u010Duje velkou obsahovou heterogenitou pojmu m\u011Bstsk\u00FD marketing. Vedle sebe existuj\u00ED rozd\u00EDln\u00E9 p\u0159\u00EDstupy jedn\u00E1n\u00ED a tak\u00E9 odli\u0161n\u00E9 organiza\u010Dn\u00ED modely m\u011Bstsk\u00E9ho marketingu. Zav\u00E1d\u011Bt marketing do oblasti spr\u00E1vy a rozvoje m\u011Bsta, jak ukazuj\u00ED zku\u0161enosti z \u010Cesk\u00E9 republiky, nen\u00ED nijak jednoduchou z\u00E1le\u017Eitost. Jedn\u00E1 se o dlouhodob\u00FD proces, b\u011Bhem n\u011Bho\u017E se realiz\u00E1to\u0159i pot\u00FDkaj\u00ED s \u0159adou p\u0159ek\u00E1\u017Eek a probl\u00E9m\u016F. K nej\u010Dast\u011Bji uv\u00E1d\u011Bn\u00FDm probl\u00E9m\u016Fm pat\u0159\u00ED rozd\u00EDln\u00E9 ch\u00E1p\u00E1n\u00ED marketingu m\u011Bsta r\u016Fzn\u00FDmi akt\u00E9ry rozvoje m\u011Bsta, nez\u00E1jem a mal\u00E1 anga\u017Eovanost jednotliv\u00FDch skupin akt\u00E9r\u016F a nedostatek finan\u010Dn\u00EDch prost\u0159edk\u016F ve f\u00E1zi nastartov" . . . . "town marketing; local development; Czech Republic"@en . "The current municipal practice can be characterised by significant heterogeneity of the notion of the town marketing. Different ways of operation and different organisation models of the town marketing exist next to one another. The introduction of marketing into the field of the administration and development of a town is not always simple, as the experience from the Czech Republic shows. It is a long term process during which the implementors have to deal with a number of problems and obstacles. Different perception of the town marketing by different facilitators of the town development, lack of interest and low level of involvement of various groups of facilitators and lack of funds at the beginning stage of the process of the marketing introduction belong to the most frequently quoted problems."@en . "[E2DE44CBA1C7]" . . "2006-01-01+01:00"^^ . "Sou\u010Dasn\u00E9 probl\u00E9my rozvoje region\u016F a p\u0159\u00EDstup ve\u0159ejn\u00E9 spr\u00E1vy k jejich \u0159e\u0161en\u00ED" . "P(WB-22-05)" . "Marketingov\u00E9 aktivity obc\u00ED a m\u011Bst v z\u00E1padn\u00EDch a ji\u017En\u00EDch \u010Cech\u00E1ch"@cs . . . "Je\u017Ekov\u00E1, Ren\u00E1ta" . "Marketingov\u00E9 aktivity obc\u00ED a m\u011Bst v z\u00E1padn\u00EDch a ji\u017En\u00EDch \u010Cech\u00E1ch" . "RIV/49777513:23510/06:00000007!RIV08-MMR-23510___" . "Marketingov\u00E9 aktivity obc\u00ED a m\u011Bst v z\u00E1padn\u00EDch a ji\u017En\u00EDch \u010Cech\u00E1ch" . . . "Marketing activities of the municipalities in West and South Bohemia"@en . . "97-101" . "Sou\u010Dasn\u00E1 komun\u00E1ln\u00ED praxe se vyzna\u010Duje velkou obsahovou heterogenitou pojmu m\u011Bstsk\u00FD marketing. Vedle sebe existuj\u00ED rozd\u00EDln\u00E9 p\u0159\u00EDstupy jedn\u00E1n\u00ED a tak\u00E9 odli\u0161n\u00E9 organiza\u010Dn\u00ED modely m\u011Bstsk\u00E9ho marketingu. Zav\u00E1d\u011Bt marketing do oblasti spr\u00E1vy a rozvoje m\u011Bsta, jak ukazuj\u00ED zku\u0161enosti z \u010Cesk\u00E9 republiky, nen\u00ED nijak jednoduchou z\u00E1le\u017Eitost. Jedn\u00E1 se o dlouhodob\u00FD proces, b\u011Bhem n\u011Bho\u017E se realiz\u00E1to\u0159i pot\u00FDkaj\u00ED s \u0159adou p\u0159ek\u00E1\u017Eek a probl\u00E9m\u016F. K nej\u010Dast\u011Bji uv\u00E1d\u011Bn\u00FDm probl\u00E9m\u016Fm pat\u0159\u00ED rozd\u00EDln\u00E9 ch\u00E1p\u00E1n\u00ED marketingu m\u011Bsta r\u016Fzn\u00FDmi akt\u00E9ry rozvoje m\u011Bsta, nez\u00E1jem a mal\u00E1 anga\u017Eovanost jednotliv\u00FDch skupin akt\u00E9r\u016F a nedostatek finan\u010Dn\u00EDch prost\u0159edk\u016F ve f\u00E1zi nastartov"@cs . . . . "484223" . "RIV/49777513:23510/06:00000007" . . "80-210-4148-X" . "Masarykova univerzita" .