"RIV/49777513:23510/06:00000006" . "M\u011Bstsk\u00FD marketing v teorii a praxi. Zku\u0161enosti s aplikac\u00ED marketingu v \u010Cesk\u00E9 republice a ve Slovensk\u00E9 republice"@cs . . "484211" . . "P(WB-22-05)" . "Marketing of towns in theory and practice. Experience in applying marketing in the Czech Republic and Slovak Republic" . . "Marketing of towns in theory and practice. Experience in applying marketing in the Czech Republic and Slovak Republic" . "159-163" . "80-225-2060-8" . . . . . . "The current municipal practice can be characterised by significant heterogeneity of the notion of the town marketing. Different ways of operation and different organisation models of the town marketing exist next to one another. The introduction of marketing into the field of the administration and development of a town is not always simple, as the experience from the Czech and Slovak Republic shows."@en . "Pauli\u010Dkov\u00E1, Ren\u00E1ta" . . "1"^^ . "Nov\u00FD Smokovec - Vysok\u00E9 Tatry" . . "RIV/49777513:23510/06:00000006!RIV08-MMR-23510___" . "Marketing of towns in theory and practice. Experience in applying marketing in the Czech Republic and Slovak Republic"@en . . "[8651665E0E34]" . "Je\u017Eek, Ji\u0159\u00ED" . . "23510" . . "5"^^ . . "2"^^ . . "New Members - New Chalanges for the European Regional Development Policy" . "The current municipal practice can be characterised by significant heterogeneity of the notion of the town marketing. Different ways of operation and different organisation models of the town marketing exist next to one another. The introduction of marketing into the field of the administration and development of a town is not always simple, as the experience from the Czech and Slovak Republic shows." . . "M\u011Bstsk\u00FD marketing v teorii a praxi. Zku\u0161enosti s aplikac\u00ED marketingu v \u010Cesk\u00E9 republice a ve Slovensk\u00E9 republice"@cs . "Technical University" . "town marketing, implementation rerearch; local development, Czech Republic; Slovak Republic"@en . "2006-01-01+01:00"^^ . "Marketing of towns in theory and practice. Experience in applying marketing in the Czech Republic and Slovak Republic"@en . . . "Sou\u010Dasn\u00E1 komun\u00E1ln\u00ED praxe se vyzna\u010Duje velkou obsahovou heterogenitou pojmu m\u011Bstsk\u00FD marketing. Vedle sebe existuj\u00ED rozd\u00EDln\u00E9 p\u0159\u00EDstupy jedn\u00E1n\u00ED a tak\u00E9 odli\u0161n\u00E9 organiza\u010Dn\u00ED modely m\u011Bstsk\u00E9ho marketingu. Zav\u00E1d\u011Bt marketing do oblasti spr\u00E1vy a rozvoje m\u011Bsta, jak ukazuj\u00ED zku\u0161enosti z \u010Cesk\u00E9 republiky a Slovensk\u00E9 republiky, nen\u00ED nijak jednoduchou z\u00E1le\u017Eitost."@cs . "Ko\u0161ice" .