"0"^^ . . "Communication in the regional marketing"@en . . . . . "2003-10-23+02:00"^^ . "6"^^ . "RIV/49777513:23510/03:00000030" . "80-89034-49-7" . "Marketingov\u00E1 komunikace vytv\u00E1\u0159\u00ED image a dostatek informac\u00ED na c\u00EDlov\u00E9m trhu. Tento p\u0159\u00EDstup k marketingov\u00E9 komunikaci m\u00E1 v\u0161ak sv\u00E1 ur\u010Dit\u00E1 omezen\u00ED. C\u00EDlem tohoto p\u0159\u00EDsp\u011Bvku je uk\u00E1zat mo\u017Enost p\u0159ev\u00E9st \u00FA\u010Dinn\u00E9 a dob\u0159e ov\u011B\u0159en\u00E9 my\u0161lenky a n\u00E1stroje %22podnikatelsk\u00E9ho%22 \u010Di %22obchodn\u00EDho%22 marketingu z oblasti marketingov\u00E9 komunikace do region\u00E1ln\u00ED v\u011Bdy \u010Di do region\u00E1ln\u00EDho marketingu." . "Fakulta masmedi\u00E1lnej komunik\u00E1cie Univerzity sv. Cyrila a Metoda v Trnav\u011B" . . "marketing commucation; regional commucation"@en . "[E6A0AC5F538C]" . . . "Komunikace v region\u00E1ln\u00EDm marketingu" . "Komunikace v region\u00E1ln\u00EDm marketingu"@cs . "Marketing a m\u00E9di\u00E1 - region\u00E1ln\u00ED marketing" . . "Communication in the regional marketing"@en . "Kongresov\u00E9 centrum SAV, z\u00E1mok Smolenice" . . . "23510" . . "Komunikace v region\u00E1ln\u00EDm marketingu"@cs . "Komunikace v region\u00E1ln\u00EDm marketingu" . "179-184" . "Marketing commucation creates image and enough of information on the target market. This access to the marketing commucation has its certain restrections. Point of this article is to show possibility of transfering effectives and good certified ideas an d tools of %22entrepreneurial%22 or %22commercial%22 marketing into the regional science or regional marketing."@en . "P(GA402/03/1143)" . "RIV/49777513:23510/03:00000030!RIV/2004/GA0/235104/N" . "1"^^ . . . "Trnava" . "612487" . . "0"^^ . "1"^^ . "Hofman, Ji\u0159\u00ED" .