"Focussed Interview and Focus Groups"@en . . "Focussed Interview and Focus Groups"@en . "1"^^ . "0" . . . . . "23330" . "Text se v\u011Bnuje v \u0161ir\u0161\u00EDch souvislostech okolnostem zrodu a vymezen\u00ED metody zam\u011B\u0159ovan\u00E9ho interview a tzv. focus groups. A\u010Dkoli je metoda zam\u011B\u0159ovan\u00E9ho interview, vytvo\u0159en\u00E1 Robertem K. Mertonem, \u010Dasto s focus groups ztoto\u017E\u0148ov\u00E1na, autor textu zd\u016Fraz\u0148uje, \u017Ee focus groups jsou d\u011Bdictv\u00EDm dvou odli\u0161n\u00FDch my\u0161lenkov\u00FDch zdroj\u016F, sp\u00ED\u0161e ne\u017E \u010Dist\u00FDm d\u011Bdictv\u00EDm Mertonovi metody."@cs . "461841" . . "S" . "Zam\u011B\u0159ovan\u00E9 interview a focus groups"@cs . "Zam\u011B\u0159ovan\u00E9 interview a focus groups" . . "Text se v\u011Bnuje v \u0161ir\u0161\u00EDch souvislostech okolnostem zrodu a vymezen\u00ED metody zam\u011B\u0159ovan\u00E9ho interview a tzv. focus groups. A\u010Dkoli je metoda zam\u011B\u0159ovan\u00E9ho interview, vytvo\u0159en\u00E1 Robertem K. Mertonem, \u010Dasto s focus groups ztoto\u017E\u0148ov\u00E1na, autor textu zd\u016Fraz\u0148uje, \u017Ee focus groups jsou d\u011Bdictv\u00EDm dvou odli\u0161n\u00FDch my\u0161lenkov\u00FDch zdroj\u016F, sp\u00ED\u0161e ne\u017E \u010Dist\u00FDm d\u011Bdictv\u00EDm Mertonovi metody." . "Tou\u0161ek, Ladislav" . "1801-8807" . "methodology; qualitative research; focus groups; focused interview; Robert K. Merton"@en . "[4418EA4D1B32]" . . "RIV/49777513:23330/07:00000122" . "The article attempts to examine broadly the origin and the application of the focussed interview method which was developed by Robert K. Merton in the 1940\u00B4s during his cooperation with Paul Lazarsfeld in the field of communication research. Although this method is frequently confused with so-called focus groups, author argues that the focus groups are rather legacy of the two different methodological sources than continuation of Merton’s method. The overview of the focus groups evolution is provided as starting point for further description. Next to this, author describes closely the circumstances of Merton’s contribution to communication research and the birth of the focused interview. Following part is devoted to description of the method developed by Merton and his colleagues and to it’s practical application. Finally, the differences between both methods are pointed out and the critiques of the focus groups are discussed."@en . "3" . "Zam\u011B\u0159ovan\u00E9 interview a focus groups" . . "AntropoWebzin" . "Zam\u011B\u0159ovan\u00E9 interview a focus groups"@cs . . . "CZ - \u010Cesk\u00E1 republika" . . . "2"^^ . . . "1" . . "RIV/49777513:23330/07:00000122!RIV08-MSM-23330___" . "1"^^ .