. "Strategick\u00E9 \u0159\u00EDzen\u00ED ve \u0161kolstv\u00ED"@cs . . "Strategic management in Education"@en . "Strategick\u00E9 \u0159\u00EDzen\u00ED ve \u0161kolstv\u00ED" . . "Karvin\u00E1" . "RIV/47813059:19520/14:#0002772" . "Strategick\u00E9 \u0159\u00EDzen\u00ED ve \u0161kolstv\u00ED" . "Karvin\u00E1" . "COLLEDANI, Martina" . "2014-11-07+01:00"^^ . . "978-80-7248-836-0" . "Strategick\u00E9 \u0159\u00EDzen\u00ED ve \u0161kolstv\u00ED"@cs . . . "In the public and non-profit sector has a strategic management the same role as in the private for profit sector. Creating long-term planning in education is a necessity. The school must respond to the labor market, but also must be competitive. With dwindling students survive only those schools that are ready for change. Strategy formulation contains the vision, mission and long-term goals of the school. An essential part should be a marketing strategy. Practice shows that changes in the labor market require strategic marketing planning."@en . "1"^^ . . "[321D539A60BB]" . . "I" . "Slezsk\u00E1 univerzita v Opav\u011B. Obchodn\u011B podnikatelsk\u00E1 fakulta v Karvin\u00E9" . . "1"^^ . . "47633" . . . "V oblasti ve\u0159ejn\u00E9ho a neziskov\u00E9ho sektoru m\u00E1 strategick\u00E9 \u0159\u00EDzen\u00ED stejnou \u00FAlohu jako v soukrom\u00E9 ziskov\u00E9 sf\u00E9\u0159e. Tvorba dlouhodob\u00E9ho pl\u00E1nov\u00E1n\u00ED ve \u0161kolstv\u00ED je nutnost\u00ED. \u0160kola mus\u00ED reagovat na trh pr\u00E1ce, ale z\u00E1rove\u0148 mus\u00ED b\u00FDt konkurenceschopn\u00E1. S ub\u00FDvaj\u00EDc\u00EDmi studenty p\u0159e\u017Eij\u00ED jen ty \u0161koly, kter\u00E9 budou na zm\u011Bnu p\u0159ipraveny. Formulace strategie obsahuje vizi, posl\u00E1n\u00ED a dlouhodob\u00E9 c\u00EDle \u0161koly. Nezbytnou sou\u010D\u00E1st\u00ED by m\u011Bla b\u00FDt i marketingov\u00E1 strategie. Praxe ukazuje, \u017Ee zm\u011Bny na trhu pr\u00E1ce vy\u017Eaduj\u00ED strategick\u00E9 marketingov\u00E9 pl\u00E1nov\u00E1n\u00ED." . . . . "Strategic management in Education"@en . . . . "Strategy; strategic goals; strategic formulation; mision; vision; master plan; strategic marketing"@en . . "RIV/47813059:19520/14:#0002772!RIV15-MSM-19520___" . "8"^^ . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F VII. mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konference doktorand\u016F a mlad\u00FDch v\u011Bdeck\u00FDch pracovn\u00EDk\u016F" . "V oblasti ve\u0159ejn\u00E9ho a neziskov\u00E9ho sektoru m\u00E1 strategick\u00E9 \u0159\u00EDzen\u00ED stejnou \u00FAlohu jako v soukrom\u00E9 ziskov\u00E9 sf\u00E9\u0159e. Tvorba dlouhodob\u00E9ho pl\u00E1nov\u00E1n\u00ED ve \u0161kolstv\u00ED je nutnost\u00ED. \u0160kola mus\u00ED reagovat na trh pr\u00E1ce, ale z\u00E1rove\u0148 mus\u00ED b\u00FDt konkurenceschopn\u00E1. S ub\u00FDvaj\u00EDc\u00EDmi studenty p\u0159e\u017Eij\u00ED jen ty \u0161koly, kter\u00E9 budou na zm\u011Bnu p\u0159ipraveny. Formulace strategie obsahuje vizi, posl\u00E1n\u00ED a dlouhodob\u00E9 c\u00EDle \u0161koly. Nezbytnou sou\u010D\u00E1st\u00ED by m\u011Bla b\u00FDt i marketingov\u00E1 strategie. Praxe ukazuje, \u017Ee zm\u011Bny na trhu pr\u00E1ce vy\u017Eaduj\u00ED strategick\u00E9 marketingov\u00E9 pl\u00E1nov\u00E1n\u00ED."@cs . "19520" .