"RIV/47813059:19520/14:#0002753" . "1"^^ . "P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en na vyu\u017E\u00EDv\u00E1n\u00ED marketing v oblasti st\u0159edn\u00EDch \u0161kol. Vzhledem k ub\u00FDvaj\u00EDc\u00EDmu po\u010Dtu student\u016F musej\u00ED \u0161koly o nov\u00E9 studenty bojovat a to pro n\u011B znamen\u00E1 za\u010D\u00EDt vyu\u017E\u00EDvat marketingov\u00E9 techniky. V konkuren\u010Dn\u00EDm prost\u0159ed\u00ED nelze se prezentovat jen kvalitou v\u00FDuky, ale \u0161kola mus\u00ED pou\u017E\u00EDt strategie marketingov\u00E9ho mixu."@cs . . "8"^^ . . "RIV/47813059:19520/14:#0002753!RIV15-MSM-19520___" . "[F9BE2A4EF8EB]" . . "27450" . . . "19520" . "2014-04-29+02:00"^^ . "Sborn\u00EDk z III. ro\u010Dn\u00EDku mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konference student\u016F doktorsk\u00FDch studijn\u00EDch program\u016F v oblasti spole\u010Densk\u00FDch v\u011Bd." . . "This contribution is focused on the use of marketing in schools. Due to the declining number of students they have to fight for new students and it means to them to begin to use marketing techniques. In a competitive environment, not to present only the quality of education, but the school must use the strategy of the marketing mix."@en . . "978-80-7478-645-7" . "I" . "Olomouc, \u010Cesk\u00E1 republika" . "Olomouc" . "Marketing ve \u0161kolstv\u00ED" . . . "COLLEDANI, Martina" . "Marketing ve \u0161kolstv\u00ED"@cs . "Marketing in Education"@en . "P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en na vyu\u017E\u00EDv\u00E1n\u00ED marketing v oblasti st\u0159edn\u00EDch \u0161kol. Vzhledem k ub\u00FDvaj\u00EDc\u00EDmu po\u010Dtu student\u016F musej\u00ED \u0161koly o nov\u00E9 studenty bojovat a to pro n\u011B znamen\u00E1 za\u010D\u00EDt vyu\u017E\u00EDvat marketingov\u00E9 techniky. V konkuren\u010Dn\u00EDm prost\u0159ed\u00ED nelze se prezentovat jen kvalitou v\u00FDuky, ale \u0161kola mus\u00ED pou\u017E\u00EDt strategie marketingov\u00E9ho mixu." . "Univerzita Palack\u00E9ho v Olomouci. Pedagogick\u00E1 fakulta" . "Marketing ve \u0161kolstv\u00ED"@cs . "Marketing in Education"@en . . . . . "Marketing ve \u0161kolstv\u00ED" . "1"^^ . "marketing; marketing mix; marketing strategy"@en . . .