. "Zborn\u00EDk pr\u00EDspevkov z VIII. ro\u010Dn\u00EDka medzin\u00E1rodnej vedeckej konferenciedoktorandov a mlad\u00FDch vedeck\u00FDch pracovn\u00EDkov MERK\u00DAR 2013" . "1"^^ . . "19520" . . "2013-12-05+01:00"^^ . . . "7"^^ . . "The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM." . "The Benefits of Using CRM in the Tourism Industry"@en . "[E515EB6B8884]" . "The Benefits of Using CRM in the Tourism Industry"@cs . "EKON\u00D3M" . . "The Benefits of Using CRM in the Tourism Industry" . . . "The Benefits of Using CRM in the Tourism Industry"@en . "978-80-225-3764-3" . . "The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM."@cs . . . "Bratislava" . . "I" . "Bratislava" . . "The article deals with customer relationship management (CRM) in tourism industry. The first part is a theoretical explanation of the basic issues related to CRM and its importance in two basic levels, CRM as a strategic marketing concept and CRM technology as a software application. The second part deals with the benefits of using CRM in tourism industry. At work were used methods of analysis and synthesis of theoretical knowledge of literature, articles and other publications about relationship marketing and CRM."@en . "KUB\u00CDKOV\u00C1, Jana" . "The Benefits of Using CRM in the Tourism Industry"@cs . "The Benefits of Using CRM in the Tourism Industry" . "RIV/47813059:19520/13:#0002518" . . . "1"^^ . "CRM; customer value management; communication technology; customer; tourism industry"@en . . . "63095" . "RIV/47813059:19520/13:#0002518!RIV14-MSM-19520___" .