"BERNAT\u00CDK, Werner" . "2"^^ . "RIV/47813059:19520/13:#0002385!RIV14-MSM-19520___" . "Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F Mezin\u00E1rodn\u00ED Masarykovy konference pro doktorandy a mlad\u00E9 v\u011Bdeck\u00E9 pracovn\u00EDky 2013" . . "2013-12-09+01:00"^^ . "2"^^ . . "Magnanimitas" . "[79ED6D52EB82]" . . "Corporate Social Responsibility as a strategic management tool" . . . "Hradec Kr\u00E1lov\u00E9" . "Hradec Kr\u00E1lov\u00E9" . . . "Corporate Social Responsibility as a strategic management tool"@en . . "Corporate social responsibility; Small and medium-sized enterprises; Research; Czech Republic"@en . "6"^^ . . . "The Corporate Social Responsibility (CSR) movement is rapidly growing in signification as a strategic management instrument over the past number of years. CSR has been a frequent subject of research interest in large companies, but SMEs in this area was neglected. The purpose of this paper is to overcome both of these research gaps and provide deep understanding of the nature of CSR in the Czech Republic. Then, through empirical mapping via questionnaire technique with 229 firms, this study analyses CSR from an SME perspective in Czech context. The paper highlights the way in which firms operating use the selected activities of CSR in two pillars (economic and environmental). Conclusions of this paper demonstrate that SMEs prefer inspiring from companies that already use the concept and see the power in individuals with their motivation, not only for owners, but also for all stakeholders. Finally, the paper is a contribution to the debate on CSR and indicates a future development of CS R with an impact on SMEs." . . . . . "19520" . "Corporate Social Responsibility as a strategic management tool"@en . "978-80-87952-00-9" . . . "67110" . . "RIV/47813059:19520/13:#0002385" . "I" . "The Corporate Social Responsibility (CSR) movement is rapidly growing in signification as a strategic management instrument over the past number of years. CSR has been a frequent subject of research interest in large companies, but SMEs in this area was neglected. The purpose of this paper is to overcome both of these research gaps and provide deep understanding of the nature of CSR in the Czech Republic. Then, through empirical mapping via questionnaire technique with 229 firms, this study analyses CSR from an SME perspective in Czech context. The paper highlights the way in which firms operating use the selected activities of CSR in two pillars (economic and environmental). Conclusions of this paper demonstrate that SMEs prefer inspiring from companies that already use the concept and see the power in individuals with their motivation, not only for owners, but also for all stakeholders. Finally, the paper is a contribution to the debate on CSR and indicates a future development of CS R with an impact on SMEs."@en . "Corporate Social Responsibility as a strategic management tool" . . "AD\u00C1MEK, Pavel" .