. . . "4"^^ . "Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options."@en . "2"^^ . "19520" . "[14B51DD82AE2]" . "A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY"@en . "LX" . "Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketing communication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options." . "marketing communications; hospitality; research; interractive marketing; services"@en . . "2"^^ . . . . "A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY" . . "Food Science, Engineering and Technologies 2013" . "A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY"@en . "KAR\u00C1SKOV\u00C1, Ta\u0165\u00E1na" . . "\u0159\u00EDjen" . . "A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY" . "RIV/47813059:19520/13:#0002319" . . . "RIV/47813059:19520/13:#0002319!RIV14-MSM-19520___" . . "59128" . "BG - Bulharsk\u00E1 republika" . "1314-7102" . "O" . . "KOSTKOV\u00C1, Miroslava" . . . . .