"I" . . "170501" . "Acta academica karviniensia" . . "SPOLE\u010CENSK\u00C1 ODPOV\u011ADNOST FIREM A SOCI\u00C1LN\u00CD PIL\u00CD\u0158" . "RIV/47813059:19520/12:#0002054!RIV13-MSM-19520___" . "CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL PILLAR"@en . . "CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL PILLAR"@en . . . "19520" . "1"^^ . . . "1"^^ . . "CZ - \u010Cesk\u00E1 republika" . "SPOLE\u010CENSK\u00C1 ODPOV\u011ADNOST FIREM A SOCI\u00C1LN\u00CD PIL\u00CD\u0158"@cs . "N\u00E1ro\u017En\u00E1, Ren\u00E1ta" . . . "XII" . "Soci\u00E1ln\u00ED integraci lze ch\u00E1pat jako soubor opat\u0159en\u00ED, zam\u011B\u0159en\u00FDch na op\u011Btovn\u00E9 za\u010Dlen\u011Bn\u00ED marginalizovan\u00FDch skupin lid\u00ED do soci\u00E1ln\u00EDho proudu. V \u010Cesk\u00E9 republice je toto komplexn\u00ED \u00FAsil\u00ED spojeno v\u00FDhradn\u011B se z\u00E1vazky st\u00E1tu, obc\u00ED a \u010Dinnosti nevl\u00E1dn\u00EDch neziskov\u00FDch organizac\u00ED. Role soukrom\u00E9ho sektoru je v t\u00E9to oblasti sp\u00ED\u0161e okrajov\u00E1. Nicm\u00E9n\u011B, je z\u0159ejm\u00E9, \u017Ee st\u00E1t, striktn\u00EDm odd\u011Blov\u00E1n\u00EDm charitativn\u00ED \u010Dinnosti od ziskov\u00FDch \u010Dinnost\u00ED, br\u00E1n\u00ED v mnoha ohledech v \u00FAsp\u011B\u0161n\u00E9m procesu soci\u00E1ln\u00ED integrace, zejm\u00E9na v oblasti zam\u011Bstnanosti a bydlen\u00ED, kter\u00E9 jsou rozhoduj\u00EDc\u00ED pro tento proces. Tento \u010Dl\u00E1nek se pokou\u0161\u00ED zhodnotit status quo, popsat sou\u010Dasn\u00E9 trendy, nazna\u010Duj\u00EDc\u00ED zm\u011Bnu v t\u00E9to oblasti (nap\u0159. dota\u010Dn\u00ED politika Ministerstva pro m\u00EDstn\u00ED rozvoj a Ministerstvo pr\u00E1ce a soci\u00E1ln\u00EDch v\u011Bc\u00ED \u010Cesk\u00E9 republiky), a navrhnout n\u011Bkter\u00E9 dal\u0161\u00ED opat\u0159en\u00ED. \u00DAzce s t\u00EDmto t\u00E9matem souvis\u00ED tak\u00E9 ot\u00E1zka m\u011B\u0159itelnosti odpov\u011Bdnosti soukrom\u00E9ho sektoru, kter\u00E1 je z\u00E1kladn\u00EDm p\u0159edpokladem zapojen\u00ED podnik\u016F v aktivit\u00E1ch soci\u00E1ln\u00ED integrace a vyu\u017Eit\u00ED st\u00E1tn\u00EDch dotac\u00ED, kter\u00E9 jsou k dispozici v t\u00E9to oblasti."@cs . "SPOLE\u010CENSK\u00C1 ODPOV\u011ADNOST FIREM A SOCI\u00C1LN\u00CD PIL\u00CD\u0158" . "[09F5B6C90F49]" . "Soci\u00E1ln\u00ED integraci lze ch\u00E1pat jako soubor opat\u0159en\u00ED, zam\u011B\u0159en\u00FDch na op\u011Btovn\u00E9 za\u010Dlen\u011Bn\u00ED marginalizovan\u00FDch skupin lid\u00ED do soci\u00E1ln\u00EDho proudu. V \u010Cesk\u00E9 republice je toto komplexn\u00ED \u00FAsil\u00ED spojeno v\u00FDhradn\u011B se z\u00E1vazky st\u00E1tu, obc\u00ED a \u010Dinnosti nevl\u00E1dn\u00EDch neziskov\u00FDch organizac\u00ED. Role soukrom\u00E9ho sektoru je v t\u00E9to oblasti sp\u00ED\u0161e okrajov\u00E1. Nicm\u00E9n\u011B, je z\u0159ejm\u00E9, \u017Ee st\u00E1t, striktn\u00EDm odd\u011Blov\u00E1n\u00EDm charitativn\u00ED \u010Dinnosti od ziskov\u00FDch \u010Dinnost\u00ED, br\u00E1n\u00ED v mnoha ohledech v \u00FAsp\u011B\u0161n\u00E9m procesu soci\u00E1ln\u00ED integrace, zejm\u00E9na v oblasti zam\u011Bstnanosti a bydlen\u00ED, kter\u00E9 jsou rozhoduj\u00EDc\u00ED pro tento proces. Tento \u010Dl\u00E1nek se pokou\u0161\u00ED zhodnotit status quo, popsat sou\u010Dasn\u00E9 trendy, nazna\u010Duj\u00EDc\u00ED zm\u011Bnu v t\u00E9to oblasti (nap\u0159. dota\u010Dn\u00ED politika Ministerstva pro m\u00EDstn\u00ED rozvoj a Ministerstvo pr\u00E1ce a soci\u00E1ln\u00EDch v\u011Bc\u00ED \u010Cesk\u00E9 republiky), a navrhnout n\u011Bkter\u00E9 dal\u0161\u00ED opat\u0159en\u00ED. \u00DAzce s t\u00EDmto t\u00E9matem souvis\u00ED tak\u00E9 ot\u00E1zka m\u011B\u0159itelnosti odpov\u011Bdnosti soukrom\u00E9ho sektoru, kter\u00E1 je z\u00E1kladn\u00EDm p\u0159edpokladem zapojen\u00ED podnik\u016F v aktivit\u00E1ch soci\u00E1ln\u00ED integrace a vyu\u017Eit\u00ED st\u00E1tn\u00EDch dotac\u00ED, kter\u00E9 jsou k dispozici v t\u00E9to oblasti." . "4" . "Social integration can be understood as a package of measures aimed to reintegrate marginalized groups of people into the social mainstream. In the Czech Republic, this comprehensive effort is associated solely with liabilities of state and municipalities and activities of non-governmental non-profit organizations. The role of private sector has been rather marginal in this area. However, it is obvious that the state, strictly separating beneficent-like efforts from profitable activities, hinders successful process of social integration in many aspects, particularly in the area of employment and housing that are crucial for this process. This article attempts to evaluate the status quo, describe current tendencies indicating a change (e.g. subsidy policy of the Ministry of Regional Development and the Ministry of Labor and Social Affairs of the Czech Republic), and suggest some other measures. Closely related to this topic is also the question of measurability of private sector\u2019s responsibility, which is a precondition of engagement of companies in social integration activities and utilization of state subsidies available in this field."@en . "social integration, corporate social responsibility, marketing research"@en . . . "RIV/47813059:19520/12:#0002054" . "SPOLE\u010CENSK\u00C1 ODPOV\u011ADNOST FIREM A SOCI\u00C1LN\u00CD PIL\u00CD\u0158"@cs . . "10"^^ . . . "1212-415X" .