"The research of using the strategic marketing as a tool of company management"@en . "978-80-210-5875-0" . . . "19520" . "1"^^ . . "RIV/47813059:19520/12:#0001989" . "V\u00FDzkum vyu\u017E\u00EDv\u00E1n\u00ED strategick\u00E9ho marketingu jako n\u00E1stroje podnikov\u00E9ho \u0159\u00EDzen\u00ED"@cs . "Masarykova univerzita. Ekonomicko-spr\u00E1vn\u00ED fakulta" . . . "marketing, research, strategic marketing, planning, strategic management, marketing planning, situation analysis, marketing strategy, target position, advantages of competition."@en . . "180135" . . "11"^^ . . . . . . "In this article are introduce the results of research, performed in processing of dissertation. The research is aimed for the level of strategic management in the companies. There is analysis of marketing management and marketing efectivness . The current information-oriented times are more and more governed by competitive battles while the ability to hold onto a market position based merely on a material offer is not certain and therefore the success rate of companies and managers will depend on the ability to use the tools produced by today's information-oriented society."@en . "V\u00FDzkum vyu\u017E\u00EDv\u00E1n\u00ED strategick\u00E9ho marketingu jako n\u00E1stroje podnikov\u00E9ho \u0159\u00EDzen\u00ED" . "V\u00FDzkum vyu\u017E\u00EDv\u00E1n\u00ED strategick\u00E9ho marketingu jako n\u00E1stroje podnikov\u00E9ho \u0159\u00EDzen\u00ED"@cs . "2012-01-01+01:00"^^ . . "[00FF8CB57288]" . "Valtice" . . . . "I" . "Bednar\u010D\u00EDk, Zden\u011Bk" . . "V\u00FDzkum vyu\u017E\u00EDv\u00E1n\u00ED strategick\u00E9ho marketingu jako n\u00E1stroje podnikov\u00E9ho \u0159\u00EDzen\u00ED" . "The research of using the strategic marketing as a tool of company management"@en . . "XV.mezin\u00E1rodn\u00ED kolokvium o region\u00E1ln\u00EDch v\u011Bd\u00E1ch" . . . "V \u010Dl\u00E1nku jsou uvedeny d\u00EDl\u010D\u00ED v\u00FDstupy z v\u00FDzkumu, prov\u00E1d\u011Bn\u00E9ho v r\u00E1mci zpracov\u00E1n\u00ED diserta\u010Dn\u00ED pr\u00E1ce. V\u00FDzkum je zam\u011B\u0159en na \u00FArove\u0148 strategick\u00E9ho \u0159\u00EDzen\u00ED ve vybran\u00FDch podnic\u00EDch, analyzuje problematiku marketingov\u00E9ho chov\u00E1n\u00ED podnik\u016F a marketingovou efektivitu formou dotazn\u00EDkov\u00E9ho \u0161et\u0159en\u00ED. Ukazuje se, \u017Ee r\u016Fznorodost podm\u00EDnek \u0159\u00EDzen\u00ED v podnic\u00EDch r\u016Fzn\u00E9 velikosti a formy vlastnictv\u00ED si vy\u017Eaduje diferencovan\u00FD p\u0159\u00EDstup k t\u00E9to problematice. P\u0159\u00EDsp\u011Bvek zd\u016Fraz\u0148uje, \u017Ee v podnic\u00EDch st\u00E1le p\u0159evl\u00E1d\u00E1 operativn\u00ED \u0159\u00EDzen\u00ED, principy a z\u00E1sady strategick\u00E9ho \u0159\u00EDzen\u00ED nejsou prioritn\u00ED a vyu\u017E\u00EDv\u00E1n\u00ED prvk\u016F marketingov\u00E9ho \u0159\u00EDzen\u00ED neodpov\u00EDd\u00E1 podm\u00EDnk\u00E1m nar\u016Fstaj\u00EDc\u00EDho konkuren\u010Dn\u00EDho prost\u0159ed\u00ED."@cs . "RIV/47813059:19520/12:#0001989!RIV13-MSM-19520___" . . "Brno" . "V \u010Dl\u00E1nku jsou uvedeny d\u00EDl\u010D\u00ED v\u00FDstupy z v\u00FDzkumu, prov\u00E1d\u011Bn\u00E9ho v r\u00E1mci zpracov\u00E1n\u00ED diserta\u010Dn\u00ED pr\u00E1ce. V\u00FDzkum je zam\u011B\u0159en na \u00FArove\u0148 strategick\u00E9ho \u0159\u00EDzen\u00ED ve vybran\u00FDch podnic\u00EDch, analyzuje problematiku marketingov\u00E9ho chov\u00E1n\u00ED podnik\u016F a marketingovou efektivitu formou dotazn\u00EDkov\u00E9ho \u0161et\u0159en\u00ED. Ukazuje se, \u017Ee r\u016Fznorodost podm\u00EDnek \u0159\u00EDzen\u00ED v podnic\u00EDch r\u016Fzn\u00E9 velikosti a formy vlastnictv\u00ED si vy\u017Eaduje diferencovan\u00FD p\u0159\u00EDstup k t\u00E9to problematice. P\u0159\u00EDsp\u011Bvek zd\u016Fraz\u0148uje, \u017Ee v podnic\u00EDch st\u00E1le p\u0159evl\u00E1d\u00E1 operativn\u00ED \u0159\u00EDzen\u00ED, principy a z\u00E1sady strategick\u00E9ho \u0159\u00EDzen\u00ED nejsou prioritn\u00ED a vyu\u017E\u00EDv\u00E1n\u00ED prvk\u016F marketingov\u00E9ho \u0159\u00EDzen\u00ED neodpov\u00EDd\u00E1 podm\u00EDnk\u00E1m nar\u016Fstaj\u00EDc\u00EDho konkuren\u010Dn\u00EDho prost\u0159ed\u00ED." . "1"^^ . . .