. . "I" . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "1"^^ . . "8th International Bata Conference for Ph.D. students and young researchers" . "RIV/47813059:19520/12:#0001880!RIV13-MSM-19520___" . . "Zl\u00EDn" . "Zl\u00EDn" . "Culture and cultural differences" . . "1"^^ . "19520" . "This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions." . "Culture and cultural differences" . "This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions."@en . . . . "2012-01-01+01:00"^^ . "Culture and cultural differences"@en . "10"^^ . . . . "Stoklasa, Michal" . . . "978-80-7454-138-4" . "129238" . "Culture and cultural differences"@en . . "RIV/47813059:19520/12:#0001880" . "Culture, cultural differences, categories of culture, Hofstede`s cultural dimensions."@en . . . . "[4C77A23394B1]" .