"RIV/47813059:19520/11:#0001578" . . . "[218775DC312B]" . "Economic crises and marketing defence of the companies."@en . . "Hospod\u00E1\u0159sk\u00E1 krize a marketingov\u00E1 obrana firem" . "Smolenice" . . "economic crises, companies providing services in hotel industry, accommodation and tourism, marketing research, marketing mix."@en . "19520" . "Hospod\u00E1\u0159sk\u00E1 krize a marketingov\u00E1 obrana firem"@cs . "1"^^ . . "I" . . . "2011-11-16+01:00"^^ . "Trnava" . . "Fakulta masmedi\u00E1lnej komunik\u00E1cie UCM v Trnave" . "1"^^ . . "202734" . "Hospod\u00E1\u0159sk\u00E1 krize a marketingov\u00E1 obrana firem"@cs . "Tento p\u0159\u00EDsp\u011Bvek je pouhou v\u00FDse\u010D\u00ED poznatk\u016F z \u0159e\u0161en\u00ED prim\u00E1rn\u00EDho marketingov\u00E9ho v\u00FDzkumu realizovan\u00E9ho v r\u00E1mci v\u00FDuky p\u0159edm\u011Btu Marketing slu\u017Eeb katedrou marketingu Obchodn\u011B podnikatelsk\u00E9 fakulty v Karvin\u00E9, Slezsk\u00E9 univerzity v Opav\u011B, v roce 2010. Zadavatele zaj\u00EDmalo, zda a jak\u00FDm zp\u016Fsobem se projev\u00ED hospod\u00E1\u0159sk\u00E1 krize na zm\u011Bn\u00E1ch marketingov\u00FDch strategi\u00ED, vyj\u00E1d\u0159en\u00FDch prvky marketingov\u00E9ho mixu, firem poskytuj\u00EDc\u00EDch slu\u017Eby. Pro tento p\u0159\u00EDsp\u011Bvek jsme vybrali firmy, jejich\u017E \u010Dinnost napom\u00E1h\u00E1 rozvoji cestovn\u00EDho ruchu, tj. firmy poskytuj\u00EDc\u00ED slu\u017Eby v oblasti pohostinstv\u00ED, ubytov\u00E1n\u00ED a v cestovn\u00EDm ruchu. \u00DAdaje z\u00EDskan\u00E9 dotazn\u00EDkov\u00FDm \u0161et\u0159en\u00EDm se vztahuj\u00ED k po\u010D\u00E1tk\u016Fm krize, do konce roku 2009." . . . "Nov\u00E9 trendy v marketingu: Zvy\u0161ovanie konkurenceschopnosti Slovenska, regionov a firiem." . "This article reflects basic summary of observations achieved in primary marketing research realized within lessons of Marketing of services carried on Silesian University in Opava, OPF in Karvina in 2010. The main task of the research was to find if and in which ways the economic crises affects marketing strategies of companies providing services. Marketing strategies shall be represented by elements of marketing mix. For needs of this Article we choose companies which activities aid to the turist trade development, i.e. companies providing services in hotel industry, accommodation and tourism. Datas achieved from this research are valid for the time period of the economic crises beginning, i.e. till the end of year 2009."@en . . . "Economic crises and marketing defence of the companies."@en . "11"^^ . . "RIV/47813059:19520/11:#0001578!RIV12-MSM-19520___" . "Tento p\u0159\u00EDsp\u011Bvek je pouhou v\u00FDse\u010D\u00ED poznatk\u016F z \u0159e\u0161en\u00ED prim\u00E1rn\u00EDho marketingov\u00E9ho v\u00FDzkumu realizovan\u00E9ho v r\u00E1mci v\u00FDuky p\u0159edm\u011Btu Marketing slu\u017Eeb katedrou marketingu Obchodn\u011B podnikatelsk\u00E9 fakulty v Karvin\u00E9, Slezsk\u00E9 univerzity v Opav\u011B, v roce 2010. Zadavatele zaj\u00EDmalo, zda a jak\u00FDm zp\u016Fsobem se projev\u00ED hospod\u00E1\u0159sk\u00E1 krize na zm\u011Bn\u00E1ch marketingov\u00FDch strategi\u00ED, vyj\u00E1d\u0159en\u00FDch prvky marketingov\u00E9ho mixu, firem poskytuj\u00EDc\u00EDch slu\u017Eby. Pro tento p\u0159\u00EDsp\u011Bvek jsme vybrali firmy, jejich\u017E \u010Dinnost napom\u00E1h\u00E1 rozvoji cestovn\u00EDho ruchu, tj. firmy poskytuj\u00EDc\u00ED slu\u017Eby v oblasti pohostinstv\u00ED, ubytov\u00E1n\u00ED a v cestovn\u00EDm ruchu. \u00DAdaje z\u00EDskan\u00E9 dotazn\u00EDkov\u00FDm \u0161et\u0159en\u00EDm se vztahuj\u00ED k po\u010D\u00E1tk\u016Fm krize, do konce roku 2009."@cs . . "Va\u0161t\u00EDkov\u00E1, Miroslava" . . "978-80-8105-333-7" . . "Hospod\u00E1\u0159sk\u00E1 krize a marketingov\u00E1 obrana firem" . .