"Anal\u00FDza stakeholders v kontextu spole\u010Densk\u00E9 odpov\u011Bdnosti podnik\u00E1n\u00ED" . . . "19520" . . "MOPP 2011 - Modelov\u00E1n\u00ED a optimalizace podnikov\u00FDch proces\u016F" . "stakeholders, corporate social responsibility, analysis"@en . . . "Anal\u00FDza stakeholders v kontextu spole\u010Densk\u00E9 odpov\u011Bdnosti podnik\u00E1n\u00ED"@cs . "RIV/47813059:19520/11:#0001536" . . "Ad\u00E1mek, Pavel" . "Social responsibility of business is now becoming a new aspect of the strategic approach of companies in the context of sustainable development. Article analysis, a key factor in corporate social responsibility, all %22stakeholders%22 or interested and participating groups. Stakeholder theory is deeply analyzed in the mutual comparison of conventional input-output model and stakeholder model. Aim of this paper is to present the current outputs of the project SGS/22/2010 titled as Strategic perception and application of Corporate Social Responsibility in the sector of small and medium enterprises in terms of Moravian-Silesian Region. This paper focuses on the interpretation of individual research output and supporting objective is to propose a procedure for identifying key stakeholders, matrix effects and their interaction in communicating socially responsible activities."@en . "Plze\u0148" . "3"^^ . . "Z\u00E1pado\u010Desk\u00E1 univerzita v Plzni" . "Plze\u0148" . . "3"^^ . "\u010Cubok, Vladim\u00EDr" . "RIV/47813059:19520/11:#0001536!RIV12-MSM-19520___" . . . "Anal\u00FDza stakeholders v kontextu spole\u010Densk\u00E9 odpov\u011Bdnosti podnik\u00E1n\u00ED" . . . . . "Anal\u00FDza stakeholders v kontextu spole\u010Densk\u00E9 odpov\u011Bdnosti podnik\u00E1n\u00ED"@cs . "Analysis of stakeholders in the context of corporate social responsibility"@en . "Analysis of stakeholders in the context of corporate social responsibility"@en . "8"^^ . . "S" . "Spole\u010Densk\u00E1 odpov\u011Bdnost podnik\u00E1n\u00ED se v sou\u010Dasnosti st\u00E1v\u00E1 nov\u00FDm aspektem ve strategick\u00E9m p\u0159\u00EDstupu spole\u010Dnost\u00ED v souvislosti s trvale udr\u017Eiteln\u00FDm rozvojem. P\u0159\u00EDsp\u011Bvek analyzuje, kl\u00ED\u010Dov\u00FD faktor v oblasti spole\u010Densk\u00E9 odpov\u011Bdnosti firem, v\u0161echny %22stakeholders%22 neboli zainteresovan\u00E9 \u010Di participuj\u00EDc\u00ED skupiny. Stakeholderovsk\u00E1 teorie je hloub\u011Bji analyzov\u00E1na ve vz\u00E1jemn\u00E9 komparaci konven\u010Dn\u00EDho input-output modelu a stakeholder modelu. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat dosavadn\u00ED v\u00FDstupy projektu SGS/22/2010 s n\u00E1zvem Strategick\u00E1 percepce a aplikace Corporate Social Responsibility v sektoru mal\u00E9ho a st\u0159edn\u00EDho podnik\u00E1n\u00ED v podm\u00EDnk\u00E1ch MS Kraje. P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na interpretaci d\u00EDl\u010D\u00EDch v\u00FDstupu v\u00FDzkumu a jeho podp\u016Frn\u00FDm c\u00EDlem je navrhnout postup pro identifikaci kl\u00ED\u010Dov\u00FDch stakeholders, matici jej\u00EDch vliv\u016F a vz\u00E1jemnou interakci v komunikaci spole\u010Densky odpov\u011Bdn\u00FDch aktivit." . . "2011-01-01+01:00"^^ . . . "978-80-261-0060-7" . "186106" . "Spole\u010Densk\u00E1 odpov\u011Bdnost podnik\u00E1n\u00ED se v sou\u010Dasnosti st\u00E1v\u00E1 nov\u00FDm aspektem ve strategick\u00E9m p\u0159\u00EDstupu spole\u010Dnost\u00ED v souvislosti s trvale udr\u017Eiteln\u00FDm rozvojem. P\u0159\u00EDsp\u011Bvek analyzuje, kl\u00ED\u010Dov\u00FD faktor v oblasti spole\u010Densk\u00E9 odpov\u011Bdnosti firem, v\u0161echny %22stakeholders%22 neboli zainteresovan\u00E9 \u010Di participuj\u00EDc\u00ED skupiny. Stakeholderovsk\u00E1 teorie je hloub\u011Bji analyzov\u00E1na ve vz\u00E1jemn\u00E9 komparaci konven\u010Dn\u00EDho input-output modelu a stakeholder modelu. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat dosavadn\u00ED v\u00FDstupy projektu SGS/22/2010 s n\u00E1zvem Strategick\u00E1 percepce a aplikace Corporate Social Responsibility v sektoru mal\u00E9ho a st\u0159edn\u00EDho podnik\u00E1n\u00ED v podm\u00EDnk\u00E1ch MS Kraje. P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na interpretaci d\u00EDl\u010D\u00EDch v\u00FDstupu v\u00FDzkumu a jeho podp\u016Frn\u00FDm c\u00EDlem je navrhnout postup pro identifikaci kl\u00ED\u010Dov\u00FDch stakeholders, matici jej\u00EDch vliv\u016F a vz\u00E1jemnou interakci v komunikaci spole\u010Densky odpov\u011Bdn\u00FDch aktivit."@cs . "Bernat\u00EDk, Werne" . "[4624D729A40D]" .