"Sensation of marketing communication of students and empolyers the Silesian university Opava"@en . . "1212-415X" . "[4FBD35249C3D]" . "Van\u011Bk, Jind\u0159ich" . "This article presents only the part of the findings which were found out in terms of the development project in the year 2008 %22The reduction of the Silesian university weaknesses impact and the reinforcement of the strenghts in the area of the Silesian university organizational structure and marketing%22. To meet the second part of this development project (The formation of new marketing strategy of the Silesian university Opava), the questioning took place among the potential customers of the university (it means the students of the secondary schools). The main task of this project part was the graphic manual creation of the Silesian university in Opava and its sections. This article deals only with the results of marketing research which was aimed at the present students and employees of the Silesian university Opava."@en . . "Vn\u00EDm\u00E1n\u00ED marketingov\u00E9 komunikace Slezsk\u00E9 univerzity Opava jej\u00EDmi studenty a zam\u011Bstnanci" . . . . "Vn\u00EDm\u00E1n\u00ED marketingov\u00E9 komunikace Slezsk\u00E9 univerzity Opava jej\u00EDmi studenty a zam\u011Bstnanci"@cs . . . . . "Vn\u00EDm\u00E1n\u00ED marketingov\u00E9 komunikace Slezsk\u00E9 univerzity Opava jej\u00EDmi studenty a zam\u011Bstnanci"@cs . . . "RIV/47813059:19520/09:#0000382" . "Matu\u0161\u00EDnsk\u00E1, Kate\u0159ina" . "Va\u0161t\u00EDkov\u00E1, Miroslava" . "Acta academica karviniensia" . "S" . "Vn\u00EDm\u00E1n\u00ED marketingov\u00E9 komunikace Slezsk\u00E9 univerzity Opava jej\u00EDmi studenty a zam\u011Bstnanci" . . "349754" . "16"^^ . . "2009" . "RIV/47813059:19520/09:#0000382!RIV10-MSM-19520___" . "Tento p\u0159\u00EDsp\u011Bvek je pouhou v\u00FDse\u010D\u00ED poznatk\u016F z \u0159e\u0161en\u00ED rozvojov\u00E9ho projektu pro rok 2008 %22Zm\u00EDrn\u011Bn\u00ED dopadu slab\u00FDch str\u00E1nek Slezsk\u00E9 univerzity a pos\u00EDlen\u00ED siln\u00FDch str\u00E1nek v oblasti organiza\u010Dn\u00ED struktury SU a marketingu%22. Ke spln\u011Bn\u00ED zad\u00E1n\u00ED druh\u00E9 \u010D\u00E1sti projektu (Vytvo\u0159en\u00ED nov\u00E9 marketingov\u00E9 strategie Slezsk\u00E9 univerzity v Opav\u011B) bylo zrealizov\u00E1no d\u00E1le i dotazn\u00EDkov\u00E9 \u0161et\u0159en\u00ED mezi potenci\u00E1ln\u00EDmi z\u00E1kazn\u00EDky \u0161koly (studenty st\u0159edn\u00EDch \u0161kol). Hlavn\u00EDm v\u00FDstupem t\u00E9to \u010D\u00E1sti projektu bylo vytvo\u0159en\u00ED grafick\u00E9ho manu\u00E1lu SU Opava a jejich sou\u010D\u00E1st\u00ED. V tomto p\u0159\u00EDsp\u011Bvku jsme se zam\u011B\u0159ili pouze na anal\u00FDzu v\u00FDsledk\u016F marketingov\u00E9ho v\u00FDzkumu zam\u011B\u0159en\u00E9ho na st\u00E1vaj\u00EDc\u00ED studenty a zam\u011Bstnance SU Opava."@cs . "CZ - \u010Cesk\u00E1 republika" . . "19520" . "3"^^ . "Tento p\u0159\u00EDsp\u011Bvek je pouhou v\u00FDse\u010D\u00ED poznatk\u016F z \u0159e\u0161en\u00ED rozvojov\u00E9ho projektu pro rok 2008 %22Zm\u00EDrn\u011Bn\u00ED dopadu slab\u00FDch str\u00E1nek Slezsk\u00E9 univerzity a pos\u00EDlen\u00ED siln\u00FDch str\u00E1nek v oblasti organiza\u010Dn\u00ED struktury SU a marketingu%22. Ke spln\u011Bn\u00ED zad\u00E1n\u00ED druh\u00E9 \u010D\u00E1sti projektu (Vytvo\u0159en\u00ED nov\u00E9 marketingov\u00E9 strategie Slezsk\u00E9 univerzity v Opav\u011B) bylo zrealizov\u00E1no d\u00E1le i dotazn\u00EDkov\u00E9 \u0161et\u0159en\u00ED mezi potenci\u00E1ln\u00EDmi z\u00E1kazn\u00EDky \u0161koly (studenty st\u0159edn\u00EDch \u0161kol). Hlavn\u00EDm v\u00FDstupem t\u00E9to \u010D\u00E1sti projektu bylo vytvo\u0159en\u00ED grafick\u00E9ho manu\u00E1lu SU Opava a jejich sou\u010D\u00E1st\u00ED. V tomto p\u0159\u00EDsp\u011Bvku jsme se zam\u011B\u0159ili pouze na anal\u00FDzu v\u00FDsledk\u016F marketingov\u00E9ho v\u00FDzkumu zam\u011B\u0159en\u00E9ho na st\u00E1vaj\u00EDc\u00ED studenty a zam\u011Bstnance SU Opava." . . "3"^^ . . "2" . "Sensation of marketing communication of students and empolyers the Silesian university Opava"@en . "marketing communication, marketing research, students\u00B4 and employers\u00B4 questionig"@en .