"Strategie positioningu umo\u017E\u0148uje market\u00E9r\u016Fm identifikovat sv\u00E9 tr\u017En\u00ED produkty a odli\u0161it je od produkt\u016F konkurence. Tato marketingov\u00E1 strategie je st\u00E1le \u010Dast\u011Bji aplikov\u00E1na i v marketingu m\u011Bst a obc\u00ED." . . . "Aplikace strategie positioningu" . "6"^^ . "Marketing of municipalities, marketing mix, positionig strategy"@en . . "Brno" . . . . "Masarykova univerzita. Ekonomicko-spr\u00E1vn\u00ED fakulta" . "2008-01-01+01:00"^^ . "RIV/47813059:19520/08:#0000296!RIV09-MSM-19520___" . . . . . "In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization (municipality in our case). It is the %22relative competitive comparison%22 their product occupies in a given market as perceived by the target market. The strategy of positioning has been recently implemented more and more even into the marketing of municipalities and towns."@en . . "Aplikace strategie positioningu" . "19520" . . "1"^^ . "Pavlov" . "Va\u0161t\u00EDkov\u00E1, Miroslava" . "1"^^ . "Aplication of the positiong strategy of municipality"@en . "V" . . "Sborn\u00ED p\u0159\u00EDsp\u011Bvk\u016F z XI. Mezin\u00E1rodn\u00EDho kolokvia o region\u00E1ln\u00EDch v\u011Bd\u00E1ch" . "356639" . "Strategie positioningu umo\u017E\u0148uje market\u00E9r\u016Fm identifikovat sv\u00E9 tr\u017En\u00ED produkty a odli\u0161it je od produkt\u016F konkurence. Tato marketingov\u00E1 strategie je st\u00E1le \u010Dast\u011Bji aplikov\u00E1na i v marketingu m\u011Bst a obc\u00ED."@cs . "Aplikace strategie positioningu"@cs . "RIV/47813059:19520/08:#0000296" . . "Aplikace strategie positioningu"@cs . "Aplication of the positiong strategy of municipality"@en . . "978-80-210-4625-2" . "[6BCF0BD1472E]" .