"Myslivcov\u00E1, Sv\u011Btlana" . "RIV/46747885:24310/14:00002129!RIV15-MSM-24310___" . . . . "S" . "Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media" . "29729" . . . "2"^^ . . . . "RIV/46747885:24310/14:00002129" . "17" . "Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media"@en . . "2"^^ . "[DE61A50CFF72]" . . . "CZ - \u010Cesk\u00E1 republika" . "marketing communication; social media; communication model; consumer satisfaction; factor analysis; communication tools; relationship building"@en . "24310" . . . "At first, this study summarizes existing knowledge on utilization of the social media, communication modeling, and the current relationship of a sender and a recipient toward social communication. These concepts were subjected to the comparative analysis and summarized in the final synthesis. For the purpose of achieving the study's objective, empirical evaluation of social media users had been carried out. Data was evaluated using one-dimension and multiple-dimension statistic analysis. A communication model that can be utilized by small or medium companies for communication with consumers using social media is proposed in the study's conclusion."@en . . . "Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media"@en . . "Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media" . . "1212-3609" . "At first, this study summarizes existing knowledge on utilization of the social media, communication modeling, and the current relationship of a sender and a recipient toward social communication. These concepts were subjected to the comparative analysis and summarized in the final synthesis. For the purpose of achieving the study's objective, empirical evaluation of social media users had been carried out. Data was evaluated using one-dimension and multiple-dimension statistic analysis. A communication model that can be utilized by small or medium companies for communication with consumers using social media is proposed in the study's conclusion." . "Ungerman, Otakar" . . "18"^^ . "1" . . "E+M Ekonomie a management" .