. "Proceedings of the 11th International Conference, Liberec Economic Forum" . "image reserch; university; marketing communication; image; identity"@en . . "[CCFAE123A834]" . . . . . "24310" . . . . "RIV/46747885:24310/13:#0002080" . . . "\u0160vandov\u00E1, Zuzana" . "978-80-7372-953-0" . "V" . "Research of University Image"@en . "Technick\u00E1 univerzita v Liberci" . "The article describes the theory of image research and its methodological procedures. The method of image analysis using the techniques of simplified semantic differential - polarity profile that captures the subjective feelings of the respondent is presented in more detail. The author presents the methodology and results of the research of image that was made for the needs of the Faculty of Economics, Technical University of Liberec, within the years 2007 - 2013."@en . "Research of University Image" . . . "8"^^ . . . . "102523" . . "Research of University Image"@en . "2013-01-01+01:00"^^ . . "Liberec" . "Porto, Portugalsko" . "1"^^ . "1"^^ . "RIV/46747885:24310/13:#0002080!RIV14-MSM-24310___" . "The article describes the theory of image research and its methodological procedures. The method of image analysis using the techniques of simplified semantic differential - polarity profile that captures the subjective feelings of the respondent is presented in more detail. The author presents the methodology and results of the research of image that was made for the needs of the Faculty of Economics, Technical University of Liberec, within the years 2007 - 2013." . "Research of University Image" .