. "Marketing ve vzd\u011Bl\u00E1v\u00E1n\u00ED"@cs . "[13D0B15BBDE7]" . "S" . . "P\u0159\u00EDsp\u011Bvek se t\u00FDk\u00E1 marketingu jako v\u00FDchodiska p\u0159i vytv\u00E1\u0159en\u00ED strategie modern\u00ED vysok\u00E9 \u0161koly a vyzdvihuje d\u016Fle\u017Eitost efektivn\u00EDch marketingov\u00FDch strategi\u00ED. Uv\u00E1d\u00ED mo\u017En\u00FD postup uplat\u0148ov\u00E1n\u00ED marketingov\u00E9 strategie"@cs . "RIV/46747885:24310/07:@0190570!RIV08-MSM-24310___" . . "P\u0159\u00EDsp\u011Bvek se t\u00FDk\u00E1 marketingu jako v\u00FDchodiska p\u0159i vytv\u00E1\u0159en\u00ED strategie modern\u00ED vysok\u00E9 \u0161koly a vyzdvihuje d\u016Fle\u017Eitost efektivn\u00EDch marketingov\u00FDch strategi\u00ED. Uv\u00E1d\u00ED mo\u017En\u00FD postup uplat\u0148ov\u00E1n\u00ED marketingov\u00E9 strategie" . . "24310" . "Marketing ve vzd\u011Bl\u00E1v\u00E1n\u00ED"@cs . . "\u0160vandov\u00E1, Zuzana" . . "RIV/46747885:24310/07:@0190570" . . "1"^^ . "Univerzita Cyrila a Metoda v Trnave" . . "7"^^ . . "Marketing ve vzd\u011Bl\u00E1v\u00E1n\u00ED" . "Creation of a Strategy in the University Environment"@en . "Marketing vzdel\u00E1vac\u00EDch in\u0161tit\u00FAci\u00ED" . "Marketing ve vzd\u011Bl\u00E1v\u00E1n\u00ED" . "978-80-89220-86-1" . "Trnava" . "1"^^ . . "Marketing in tertiary education, management of strategy, strategic goals, mission, competitive and generation strategies"@en . "The paper concerns marketing as a starting point for creating a modern university strategy and accentuates the importance of effective marketing strategies. Possible procedures for the implementation of the marketing strategy are suggested in the university environment ."@en . . . . "%2246;52%22" . "Creation of a Strategy in the University Environment"@en . . "432145" . . .