"S" . "Tvorba strategie v prost\u0159ed\u00ED vysok\u00FDch \u0161kol"@cs . "The paper concerns marketing as a starting point for creating a modern university strategy and accentuates the importance of effective marketing strategies. Possible procedures for the implementation of the marketing strategy are suggested in the university environment ."@en . "2007-09-06+02:00"^^ . . . . "\u0160vandov\u00E1, Zuzana" . "Creation of a Strategy in the University Environment"@en . "Tvorba strategie v prost\u0159ed\u00ED vysok\u00FDch \u0161kol"@cs . "[B5E3A5A82C95]" . "RIV/46747885:24310/07:@0190569" . "Tvorba strategie v prost\u0159ed\u00ED vysok\u00FDch \u0161kol" . . . "Tvorba strategie v prost\u0159ed\u00ED vysok\u00FDch \u0161kol" . "Marketing in tertiary education, management of strategy, strategic goals, mission, competitive and generation strategies"@en . . "Bratislava" . . "Bratislava" . . "4"^^ . . "RIV/46747885:24310/07:@0190569!RIV08-MSM-24310___" . "%22644;647%22" . . . "978-80-227-2750-1" . "Slovensk\u00E1 technick\u00E1 univerzita v Bratislave" . . "1"^^ . "Creation of a Strategy in the University Environment"@en . "P\u0159\u00EDsp\u011Bvek se t\u00FDk\u00E1 marketingu jako v\u00FDchodiska p\u0159i vytv\u00E1\u0159en\u00ED strategie modern\u00ED vysok\u00E9 \u0161koly a vyzdvihuje d\u016Fle\u017Eitost efektivn\u00EDch marketingov\u00FDch strategi\u00ED. Uv\u00E1d\u00ED mo\u017En\u00FD postup uplat\u0148ov\u00E1n\u00ED marketingov\u00E9 strategie"@cs . "1"^^ . . . "24310" . . "P\u0159\u00EDsp\u011Bvek se t\u00FDk\u00E1 marketingu jako v\u00FDchodiska p\u0159i vytv\u00E1\u0159en\u00ED strategie modern\u00ED vysok\u00E9 \u0161koly a vyzdvihuje d\u016Fle\u017Eitost efektivn\u00EDch marketingov\u00FDch strategi\u00ED. Uv\u00E1d\u00ED mo\u017En\u00FD postup uplat\u0148ov\u00E1n\u00ED marketingov\u00E9 strategie" . "Modern\u00E9 pr\u00EDstupy k mana\u017Ementu podniku" . "456071" . . .