. "978-80-7040-991-6" . "2"^^ . "P(1J037/05-DP2)" . . "Doul\u00EDk, Pavel" . "RIV/44555601:13430/07:00003672" . "Primary School Public Relations as the Element of its Internal Transformation"@en . "primary school; public realtions; school image; target group; strategy of school developement"@en . . "[870E1760F0FB]" . "The research study oriented on objective formation of primary school image and public realtions is described in this paper. Th reception of these activities from the side of pupils? parents is evaluated here. 150 parents of primary school (the 1st grade) pupils and 91 school directors took part in this study realised by questionnaire method. The research is oriented as comparative study between parents group and directors group. The comparation was realised in those areeas: primary school publicity and presentation, primary school image and public realtions, webpresentation, evaluation of separate information categories and their importance for target group. Realised results contribute to internal school transformation in dependence of its developement strategy."@en . . . "1-12" . "Public relations z\u00E1kladn\u00ED \u0161koly jako faktor jej\u00ED vnit\u0159n\u00ED prom\u011Bny" . . "Jiho\u010Desk\u00E1 univerzita v \u010Cesk\u00FDch Bud\u011Bjovic\u00EDch" . "V p\u0159\u00EDsp\u011Bvku je pops\u00E1na v\u00FDzkumn\u00E1 studie zam\u011B\u0159en\u00E1 na c\u00EDlen\u00E9 vytv\u00E1\u0159en\u00ED image a public relations z\u00E1kladn\u00ED \u0161koly. Je hodnoceno vn\u00EDm\u00E1n\u00ED t\u011Bchto aktivit ze strany rodi\u010D\u016F \u017E\u00E1k\u016F z\u00E1kladn\u00EDch \u0161kol. V\u00FDzkumn\u00E9 studie proveden\u00E9 pomoc\u00ED dotazn\u00EDku se z\u00FA\u010Dastnilo 150 rodi\u010D\u016F \u017E\u00E1k\u016F 1. stupn\u011B z\u00E1kladn\u00EDch \u0161kol a 91 \u0159editel\u016F \u0161kol. V\u00FDzkum je zam\u011B\u0159en jako kompara\u010Dn\u00ED studie mezi skupinami rodi\u010D\u016F a \u0159editel\u016F. Komparace byla prov\u00E1d\u011Bna v oblastech: prezentace a propagace z\u00E1kladn\u00EDch \u0161kol, image a public relations z\u00E1kladn\u00ED \u0161koly, webov\u00E1 prezentace \u0161kol, hodnocen\u00ED jednotliv\u00FDch kategori\u00ED informac\u00ED a jejich d\u016Fle\u017Eitost pro c\u00EDlovou skupinu. Dosa\u017Een\u00E9 v\u00FDsledky p\u0159isp\u00EDvaj\u00ED k vnit\u0159n\u00ED prom\u011Bn\u011B \u0161koly v z\u00E1vislosti na strategii jej\u00EDho rozvoje." . . "445974" . . . "\u0160koda, Ji\u0159\u00ED" . . . "Primary School Public Relations as the Element of its Internal Transformation"@en . . . "13430" . "Public relations z\u00E1kladn\u00ED \u0161koly jako faktor jej\u00ED vnit\u0159n\u00ED prom\u011Bny"@cs . . "Public relations z\u00E1kladn\u00ED \u0161koly jako faktor jej\u00ED vnit\u0159n\u00ED prom\u011Bny"@cs . . . "Sv\u011Bt v\u00FDchovy a vzd\u011Bl\u00E1v\u00E1n\u00ED v reflexi sou\u010Dasn\u00E9ho pedagogick\u00E9ho v\u00FDzkumu" . . "\u010Cesk\u00E9 Bud\u011Bjovice" . . "2"^^ . "Public relations z\u00E1kladn\u00ED \u0161koly jako faktor jej\u00ED vnit\u0159n\u00ED prom\u011Bny" . "V p\u0159\u00EDsp\u011Bvku je pops\u00E1na v\u00FDzkumn\u00E1 studie zam\u011B\u0159en\u00E1 na c\u00EDlen\u00E9 vytv\u00E1\u0159en\u00ED image a public relations z\u00E1kladn\u00ED \u0161koly. Je hodnoceno vn\u00EDm\u00E1n\u00ED t\u011Bchto aktivit ze strany rodi\u010D\u016F \u017E\u00E1k\u016F z\u00E1kladn\u00EDch \u0161kol. V\u00FDzkumn\u00E9 studie proveden\u00E9 pomoc\u00ED dotazn\u00EDku se z\u00FA\u010Dastnilo 150 rodi\u010D\u016F \u017E\u00E1k\u016F 1. stupn\u011B z\u00E1kladn\u00EDch \u0161kol a 91 \u0159editel\u016F \u0161kol. V\u00FDzkum je zam\u011B\u0159en jako kompara\u010Dn\u00ED studie mezi skupinami rodi\u010D\u016F a \u0159editel\u016F. Komparace byla prov\u00E1d\u011Bna v oblastech: prezentace a propagace z\u00E1kladn\u00EDch \u0161kol, image a public relations z\u00E1kladn\u00ED \u0161koly, webov\u00E1 prezentace \u0161kol, hodnocen\u00ED jednotliv\u00FDch kategori\u00ED informac\u00ED a jejich d\u016Fle\u017Eitost pro c\u00EDlovou skupinu. Dosa\u017Een\u00E9 v\u00FDsledky p\u0159isp\u00EDvaj\u00ED k vnit\u0159n\u00ED prom\u011Bn\u011B \u0161koly v z\u00E1vislosti na strategii jej\u00EDho rozvoje."@cs . "RIV/44555601:13430/07:00003672!RIV08-MPS-13430___" . "12"^^ .