"Comparison of different approaches for assessing the corporate national image of chosen Czech companies"@en . "Srovn\u00E1n\u00ED odli\u0161n\u00FDch p\u0159\u00EDstup\u016F p\u0159i posouzen\u00ED corporate national image vybran\u00FDch \u010Desk\u00FDch podnik\u016F" . "SV\u0160E Znojmo, s.r.o." . . "The effect of country of origin; brand image; ethnocentrism; CZECH TOP 100; Czech Republic"@en . . "P\u0159ibyl, Martin" . . "Srovn\u00E1n\u00ED odli\u0161n\u00FDch p\u0159\u00EDstup\u016F p\u0159i posouzen\u00ED corporate national image vybran\u00FDch \u010Desk\u00FDch podnik\u016F"@cs . "Vesel\u00E1, Jitka" . "2"^^ . . "RIV/26968631:_____/11:#0000050!RIV15-MSM-26968631" . . . "2011-01-01+01:00"^^ . "RIV/26968631:_____/11:#0000050" . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 srovn\u00E1n\u00EDm dvou odli\u0161n\u00FDch p\u0159\u00EDstup\u016F hodnocen\u00ED pou\u017Eit\u00ED vlivu efektu zem\u011B p\u016Fvodu \u010Desk\u00FDmi spole\u010Dnostmi p\u0159i jejich komunikov\u00E1n\u00ED se sv\u00FDmi z\u00E1kazn\u00EDky. Jako reprezentativn\u00ED vzorek byly vybr\u00E1ny spole\u010Dnosti ocen\u011Bn\u00E9 v \u017Eeb\u0159\u00ED\u010Dku CZECH TOP 100 jako nejv\u00FDznamn\u011Bj\u0161\u00ED spole\u010Dnosti v \u010Cesk\u00E9 republice. Hodnocena byla krit\u00E9ria jako u\u017Eit\u00ED motivu \u010Cesk\u00E9 republiky, d\u00E1le vizualizace objekt\u016F typick\u00FDch pro \u010Ceskou republiku. P\u0159\u00EDsp\u011Bvek ukazuje divergenci v\u00FDsledk\u016F odkazuj\u00EDc\u00EDch na mo\u017En\u00FD vztah k \u010Cesk\u00E9 republice ka\u017Ed\u00E9 ze spole\u010Dnost\u00ED"@cs . "[29953CBB628B]" . "978-80-87314-20-3" . "2"^^ . . "Znojmo, CZ" . . . "V" . "NOV\u00C9 TRENDY \u2013 NOV\u00C9 N\u00C1PADY 2011" . . "Srovn\u00E1n\u00ED odli\u0161n\u00FDch p\u0159\u00EDstup\u016F p\u0159i posouzen\u00ED corporate national image vybran\u00FDch \u010Desk\u00FDch podnik\u016F"@cs . "231771" . . . . . "6"^^ . "his paper deals with the comparison of two different approaches for assessing influence of country of origin effect of Czech companies in their communication with their customers. As a representative sample of the companies was chosen a set of the companies that were ranked in the Czech TOP 100 ranking in the category of the most important companies. In the paper for each campaign is pursued, whether using visual motif of the Czech Republic, thus visualization of the object, which is typical for the Czech Republic. The paper shows the divergence of results referring to the possible relationship to the Czech republic of each company"@en . "Comparison of different approaches for assessing the corporate national image of chosen Czech companies"@en . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 srovn\u00E1n\u00EDm dvou odli\u0161n\u00FDch p\u0159\u00EDstup\u016F hodnocen\u00ED pou\u017Eit\u00ED vlivu efektu zem\u011B p\u016Fvodu \u010Desk\u00FDmi spole\u010Dnostmi p\u0159i jejich komunikov\u00E1n\u00ED se sv\u00FDmi z\u00E1kazn\u00EDky. Jako reprezentativn\u00ED vzorek byly vybr\u00E1ny spole\u010Dnosti ocen\u011Bn\u00E9 v \u017Eeb\u0159\u00ED\u010Dku CZECH TOP 100 jako nejv\u00FDznamn\u011Bj\u0161\u00ED spole\u010Dnosti v \u010Cesk\u00E9 republice. Hodnocena byla krit\u00E9ria jako u\u017Eit\u00ED motivu \u010Cesk\u00E9 republiky, d\u00E1le vizualizace objekt\u016F typick\u00FDch pro \u010Ceskou republiku. P\u0159\u00EDsp\u011Bvek ukazuje divergenci v\u00FDsledk\u016F odkazuj\u00EDc\u00EDch na mo\u017En\u00FD vztah k \u010Cesk\u00E9 republice ka\u017Ed\u00E9 ze spole\u010Dnost\u00ED" . . . "Srovn\u00E1n\u00ED odli\u0161n\u00FDch p\u0159\u00EDstup\u016F p\u0159i posouzen\u00ED corporate national image vybran\u00FDch \u010Desk\u00FDch podnik\u016F" . . "Znojmo, \u010CR" . .