. . . "Kot\u011B\u0161ovcov\u00E1, Jana" . . . . "1083-0898" . . "Is the most innovative firm of the world really innovative?" . "US - Spojen\u00E9 st\u00E1ty americk\u00E9" . "RIV/26138077:_____/15:#0000548!RIV15-MSM-26138077" . . . . "21" . "Company productivity; Efficiency; Process and organizational innovation; Intensity; Extensity"@en . "RIV/26138077:_____/15:#0000548" . . "1" . . "[7E7AC7F06FE9]" . . . "Is the most innovative firm of the world really innovative?"@en . . "Is the most innovative firm of the world really innovative?" . . "International Advance in Economic Research" . "3"^^ . "S" . "Is the most innovative firm of the world really innovative?"@en . "14"^^ . "Mihola, Ji\u0159\u00ED" . "Wawrosz, Petr" . "The essence of knowledge economics is a permanent innovation proces and the implementation of intense development factors. Decision-making about innovation is strategic and crucial. It is thus useful to have a sufficiently universal, practicable, and clear analysis of how successful a particular innovation is. Our paper suggests a method for evaluating proces and organizational innovation which does not require a great amount of input information, only data about company costs and revenues, which are, at least for the copany management, easily accessible. The outputs of the method are the values of the dynamic parameter of intensity and the dynamic parameter of extensity. The first one evaluates the share of change in intensive factors on a firm\u00B4s development, whereas the second one fulfils the same function for change in extensive factors. The sum of both parameters equals 1, or 100 % in percentage terms. The parameters are able to describe all possible types of firm development, which are summarized in the paper. The proposed methodology is applied to Nike, whose performance is compared to six other prominent, innovative U.S. companies (Amazon, Apple, Coca Cola, Google, Ford Motor Company, and Target). Our analysis, however, shows that the development of most of them is based on extensive factors. The most intensive firm is the Ford Motor Company, where growth in intensive factors offsets and even outweighs the decline in extensive factors." . "3"^^ . . "225" . . "The essence of knowledge economics is a permanent innovation proces and the implementation of intense development factors. Decision-making about innovation is strategic and crucial. It is thus useful to have a sufficiently universal, practicable, and clear analysis of how successful a particular innovation is. Our paper suggests a method for evaluating proces and organizational innovation which does not require a great amount of input information, only data about company costs and revenues, which are, at least for the copany management, easily accessible. The outputs of the method are the values of the dynamic parameter of intensity and the dynamic parameter of extensity. The first one evaluates the share of change in intensive factors on a firm\u00B4s development, whereas the second one fulfils the same function for change in extensive factors. The sum of both parameters equals 1, or 100 % in percentage terms. The parameters are able to describe all possible types of firm development, which are summarized in the paper. The proposed methodology is applied to Nike, whose performance is compared to six other prominent, innovative U.S. companies (Amazon, Apple, Coca Cola, Google, Ford Motor Company, and Target). Our analysis, however, shows that the development of most of them is based on extensive factors. The most intensive firm is the Ford Motor Company, where growth in intensive factors offsets and even outweighs the decline in extensive factors."@en .