"In the second half of the twentieth century the issues of corporate social responsibility (CSR) gained increasing popularity and importance. Approach to CSR was evolving with different opinions on what is the essence of CSR and whether we are increasing the value of companies through practicing CSR. The question was whether the ethical approach can help the company in any respect. In our contribution we want to unveil an issue of CSR and its relation to ethics and morality. Modern trends in CSR are based on the concept of Triple Bottom Line that is based in managerial theory and judge whether the corporate ethics is based on values or on pure effectiveness and strive to increase value for shareholders. In this contribution, we discuss the new trends in CSR and the concept of corporate citizenship and other emerging trends in today\u00B4s CSR using the grounded theory approach." . "Ethics, Morality and Corporate Social Responsibility" . "Kocmanov\u00E1, \u0160\u00E1rka" . . "RIV/26138077:_____/14:#0000620!RIV15-MSM-26138077" . "Jind\u0159ichovsk\u00E1, Irena" . . "2014-09-11+02:00"^^ . . "Praha" . "Slan\u00FD" . . . . . . "[EF29B085A94D]" . . "978-80-87990-02-5" . . . . "Ethics, Morality and Corporate Social Responsibility" . "9"^^ . "Ethics, Morality and Corporate Social Responsibility"@en . "The 8th International Days of Statistics and Economics" . "2"^^ . . "15113" . "1"^^ . "RIV/26138077:_____/14:#0000620" . "Corporate citizenship; Corporate social responsibility; Ethics; Morality; Values"@en . "I" . . "In the second half of the twentieth century the issues of corporate social responsibility (CSR) gained increasing popularity and importance. Approach to CSR was evolving with different opinions on what is the essence of CSR and whether we are increasing the value of companies through practicing CSR. The question was whether the ethical approach can help the company in any respect. In our contribution we want to unveil an issue of CSR and its relation to ethics and morality. Modern trends in CSR are based on the concept of Triple Bottom Line that is based in managerial theory and judge whether the corporate ethics is based on values or on pure effectiveness and strive to increase value for shareholders. In this contribution, we discuss the new trends in CSR and the concept of corporate citizenship and other emerging trends in today\u00B4s CSR using the grounded theory approach."@en . . . . "MELANDRIUM" . "Ethics, Morality and Corporate Social Responsibility"@en .