"82"^^ . . . "978-80-905181-3-1" . "4"^^ . . "Inovace nab\u00EDdky v hotelnictv\u00ED na p\u0159\u00EDkladu hotelu Stein" . . "RIV/25619161:_____/13:#0000069!RIV14-MMR-25619161" . "Studni\u010Dka, Petr" . . "4"^^ . "Inovace nab\u00EDdky v hotelnictv\u00ED na p\u0159\u00EDkladu hotelu Stein" . . . "V dne\u0161n\u00ED dob\u011B se m\u016F\u017Eeme \u010Dasto setkat s pojmem \u201Ehospitality\u201C, kter\u00FD nem\u00E1 \u010Desk\u00FD ekvivalent. \u010Casto je definov\u00E1n jako \u201Edobr\u00E1 p\u00E9\u010De o hosty\u201C. \u00DAlohou sektoru hospitality je tvorba a poskytov\u00E1n\u00ED ubytovac\u00EDch a stravovac\u00EDch slu\u017Eeb. Ubytovac\u00ED slu\u017Eby umo\u017E\u0148uj\u00ED ubytov\u00E1n\u00ED mimo m\u00EDsto obvykl\u00E9ho prost\u0159ed\u00ED v\u010Detn\u011B uspokojen\u00ED dal\u0161\u00EDch pot\u0159eb, kter\u00E9 s p\u0159enocov\u00E1n\u00EDm, resp. p\u0159echodn\u00FDm pobytem souvisej\u00ED. Stravovac\u00ED slu\u017Eby uspokojuj\u00ED pot\u0159ebu v\u00FD\u017Eivy \u00FA\u010Dastn\u00EDk\u016F cestovn\u00EDho ruchu. C\u00EDlem projektu Nov\u00E1 tv\u00E1\u0159 Hotelu Stein je omezit vlivy sez\u00F3nn\u00EDch v\u00FDkyv\u016F a zv\u00FD\u0161it konkurenceschopnost hotelu Stein prost\u0159ednictv\u00EDm inovac\u00ED mana\u017Eersk\u00FDch aktivit zam\u011B\u0159en\u00FDch na z\u00E1kazn\u00EDka a inovac\u00ED nab\u00EDzen\u00FDch slu\u017Eeb. Teoreticky je pops\u00E1n p\u0159\u00EDstup k inovac\u00EDm a transferu znalost\u00ED v hotelnictv\u00ED a cestovn\u00EDm ruchu, jeho\u017E v\u00FDstupem je zpracovan\u00E1 Cross-Case anal\u00FDza. V pr\u016Fb\u011Bhu \u0159e\u0161en\u00ED bylo realizov\u00E1no rozs\u00E1hl\u00E9 dotazn\u00EDkov\u00E9 \u0161et\u0159en\u00ED, kter\u00E9 bylo zam\u011B\u0159eno na hotelov\u00E9 hosty, okoln\u00ED prost\u0159ed\u00ED a konkurenci \u010Desk\u00FDch a n\u011Bmeck\u00FDch ubytovac\u00EDch za\u0159\u00EDzen\u00ED. Pozornost byla v\u011Bnov\u00E1na segmentaci trhu, n\u00E1vrhu nov\u00FDch pobytov\u00FDch bal\u00ED\u010Dk\u016F a zpracov\u00E1n\u00ED SWOT anal\u00FDzy." . "P(WD-37-07-2)" . "Press21, s.r.o." . . . "Innovation in the Service Supply in Hospitality - the Case of Hotel Stein"@en . "Inovace nab\u00EDdky v hotelnictv\u00ED na p\u0159\u00EDkladu hotelu Stein"@cs . . . . "Kalabisov\u00E1, Jana" . "Innovation in the Service Supply in Hospitality - the Case of Hotel Stein"@en . "[B77344B824FF]" . "Nowadays, we often encounter the term %22hospitality%22, which has no Czech equivalent and is often defined as %22taking good care of guests.%22 The role of the hospitality sector is the creation and provision of accommodation and food services. Accommodation services provide accommodation outside the usual environment, including additional requirements that are connected with an overnight stay or temporary stay. Catering services meet the nutritional needs of tourists. The aim of the project The New Face of Hotel Stein is to reduce the impact of seasonal fluctuations and increase the competitiveness of Hotel Stein through innovation in management activities focused on the customer, and innovation in the services offered. A theoretical approach to innovation and knowledge transfer in the hotel and tourism industry is described, the output of which is processed using a Cross-Case Analysis. During the project an extensive questionnaire survey was carried out, which focused on the hotel guests, the environment, and competition from Czech and German accommodation. Attention was given to market segmentation, design of new packages and conducting a SWOT analysis."@en . "RIV/25619161:_____/13:#0000069" . "Plz\u00E1kov\u00E1, Lucie" . "hotel, hospitality, innovation, supply, Stein"@en . "Inovace nab\u00EDdky v hotelnictv\u00ED na p\u0159\u00EDkladu hotelu Stein"@cs . . . . "80320" . . . . . "Inovace nab\u00EDdky v hotelnictv\u00ED na p\u0159\u00EDkladu hotelu Stein" . . "Praha" . "Vl\u010Dek, Josef" . "82"^^ . . "V dne\u0161n\u00ED dob\u011B se m\u016F\u017Eeme \u010Dasto setkat s pojmem \u201Ehospitality\u201C, kter\u00FD nem\u00E1 \u010Desk\u00FD ekvivalent. \u010Casto je definov\u00E1n jako \u201Edobr\u00E1 p\u00E9\u010De o hosty\u201C. \u00DAlohou sektoru hospitality je tvorba a poskytov\u00E1n\u00ED ubytovac\u00EDch a stravovac\u00EDch slu\u017Eeb. Ubytovac\u00ED slu\u017Eby umo\u017E\u0148uj\u00ED ubytov\u00E1n\u00ED mimo m\u00EDsto obvykl\u00E9ho prost\u0159ed\u00ED v\u010Detn\u011B uspokojen\u00ED dal\u0161\u00EDch pot\u0159eb, kter\u00E9 s p\u0159enocov\u00E1n\u00EDm, resp. p\u0159echodn\u00FDm pobytem souvisej\u00ED. Stravovac\u00ED slu\u017Eby uspokojuj\u00ED pot\u0159ebu v\u00FD\u017Eivy \u00FA\u010Dastn\u00EDk\u016F cestovn\u00EDho ruchu. C\u00EDlem projektu Nov\u00E1 tv\u00E1\u0159 Hotelu Stein je omezit vlivy sez\u00F3nn\u00EDch v\u00FDkyv\u016F a zv\u00FD\u0161it konkurenceschopnost hotelu Stein prost\u0159ednictv\u00EDm inovac\u00ED mana\u017Eersk\u00FDch aktivit zam\u011B\u0159en\u00FDch na z\u00E1kazn\u00EDka a inovac\u00ED nab\u00EDzen\u00FDch slu\u017Eeb. Teoreticky je pops\u00E1n p\u0159\u00EDstup k inovac\u00EDm a transferu znalost\u00ED v hotelnictv\u00ED a cestovn\u00EDm ruchu, jeho\u017E v\u00FDstupem je zpracovan\u00E1 Cross-Case anal\u00FDza. V pr\u016Fb\u011Bhu \u0159e\u0161en\u00ED bylo realizov\u00E1no rozs\u00E1hl\u00E9 dotazn\u00EDkov\u00E9 \u0161et\u0159en\u00ED, kter\u00E9 bylo zam\u011B\u0159eno na hotelov\u00E9 hosty, okoln\u00ED prost\u0159ed\u00ED a konkurenci \u010Desk\u00FDch a n\u011Bmeck\u00FDch ubytovac\u00EDch za\u0159\u00EDzen\u00ED. Pozornost byla v\u011Bnov\u00E1na segmentaci trhu, n\u00E1vrhu nov\u00FDch pobytov\u00FDch bal\u00ED\u010Dk\u016F a zpracov\u00E1n\u00ED SWOT anal\u00FDzy."@cs .