"RIV/25619161:_____/12:#0000063!RIV13-MMR-25619161" . "RIV/25619161:_____/12:#0000063" . . . . . "148516" . "P(WA-037-05-Z06)" . "Marketing v cestovn\u00EDm ruchu" . "1"^^ . . "C\u00EDlem t\u00E9to publikace je p\u017Eibl\u00ED\u017Eit problematiku marketingu v modern\u00EDm pojet\u00ED v\u0161em, kte\u0159\u00ED maj\u00ED z\u00E1jem o \u00FAsp\u011B\u0161n\u00FD rozvoj cestovn\u00EDho ruchu, pos\u00EDlen\u00ED konkurenceschopnosti destinac\u00ED i podnik\u016F na siln\u011B konkuren\u010Dn\u00EDm trhu, jak\u00FDm trh cestovn\u00EDho ruchu je. Text je rozd\u011Blen do dvou \u010D\u00E1sr\u00ED. Prvn\u00ED \u010D\u00E1st nazvan\u00E1 %22Voln\u00FD \u010Das, cestovn\u00ED ruch, pohostinstv\u00ED a marketingov\u00E9 principy%22 obsahujeosm kapitol. Druh\u00E1 \u010D\u00E1st nazvan\u00E1 %22Marketingov\u00E9 n\u00E1stroje%22 je \u010Dlen\u011Bna do \u0161esti kapitol." . . "Marketing v cestovn\u00EDm ruchu"@cs . "[31ABFF0AAE52]" . . . . . "tourism, marketing, competition"@en . "Marketing v cestovn\u00EDm ruchu"@cs . "978-80-247-4209-0" . "1"^^ . "313"^^ . "C\u00EDlem t\u00E9to publikace je p\u017Eibl\u00ED\u017Eit problematiku marketingu v modern\u00EDm pojet\u00ED v\u0161em, kte\u0159\u00ED maj\u00ED z\u00E1jem o \u00FAsp\u011B\u0161n\u00FD rozvoj cestovn\u00EDho ruchu, pos\u00EDlen\u00ED konkurenceschopnosti destinac\u00ED i podnik\u016F na siln\u011B konkuren\u010Dn\u00EDm trhu, jak\u00FDm trh cestovn\u00EDho ruchu je. Text je rozd\u011Blen do dvou \u010D\u00E1sr\u00ED. Prvn\u00ED \u010D\u00E1st nazvan\u00E1 %22Voln\u00FD \u010Das, cestovn\u00ED ruch, pohostinstv\u00ED a marketingov\u00E9 principy%22 obsahujeosm kapitol. Druh\u00E1 \u010D\u00E1st nazvan\u00E1 %22Marketingov\u00E9 n\u00E1stroje%22 je \u010Dlen\u011Bna do \u0161esti kapitol."@cs . "313"^^ . "Tourism Marketing"@en . "Marketing v cestovn\u00EDm ruchu" . . "The aim of this publication is to present the issue of marketing in its modern concept to all who are interested in succesful development of tourism and strenthening of the competitiveness of destination and enterprises in a higly competitive market - as tourism undoubtedly is such. The text is devided into two parts. The first part, entitled %22Leisure, tourism, hospitality industry and marketing principles%22 contains eight chapters. The second part is devoted to marketing tools. It is devided into six chapters."@en . . "Tourism Marketing"@en . . "Praha" . . . "Jakub\u00EDkov\u00E1, Dagmar" . "Grada Publishing" . "Marketing v cestovn\u00EDm ruchu" . .