"Media4u Magazine" . . . "Vybran\u00E1 didaktick\u00E1 pravidla v marketingov\u00E9 komunikaci v cestovn\u00EDm ruchu" . "4"^^ . . "3"^^ . . "\u0160mejcov\u00E1, Milada" . . "4"^^ . . "7" . "[A9F89C414184]" . "1214-9187" . "Selected teaching rules for marketing communication in tourism"@en . . "P(WD-37-07-2), V" . "Vybran\u00E1 didaktick\u00E1 pravidla v marketingov\u00E9 komunikaci v cestovn\u00EDm ruchu" . "Selected teaching rules for marketing communication in tourism"@en . "Semeniuk, Petr" . "Chrom\u00FD, Jan" . . "Vybran\u00E1 didaktick\u00E1 pravidla v marketingov\u00E9 komunikaci v cestovn\u00EDm ruchu"@cs . . . . "marketing communications; didactic rules; tourism"@en . . "3" . . . "Dvorak, Donna" . "296823" . "RIV/25619161:_____/10:#0000039!RIV11-MMR-25619161" . "CZ - \u010Cesk\u00E1 republika" . "This article focuses on principles of marketing communication in the field of tourism, which at the same time are presented in relation to basic didactic rules in the process of instruction."@en . . . . "RIV/25619161:_____/10:#0000039" . "P\u0159\u00EDsp\u011Bvek p\u0159in\u00E1\u0161\u00ED pohled na princip marketingov\u00FDch komunikac\u00ED v oblasti cestovn\u00EDho ruchu. Sou\u010Dasn\u011B jsou v n\u011Bm ukazov\u00E1ny z\u00E1kladn\u00ED souvislosti s didaktick\u00FDmi pravidly." . "Vybran\u00E1 didaktick\u00E1 pravidla v marketingov\u00E9 komunikaci v cestovn\u00EDm ruchu"@cs . . "P\u0159\u00EDsp\u011Bvek p\u0159in\u00E1\u0161\u00ED pohled na princip marketingov\u00FDch komunikac\u00ED v oblasti cestovn\u00EDho ruchu. Sou\u010Dasn\u011B jsou v n\u011Bm ukazov\u00E1ny z\u00E1kladn\u00ED souvislosti s didaktick\u00FDmi pravidly."@cs .