"Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu na z\u00E1klad\u011B didaktick\u00FDch afektivn\u00EDch c\u00EDl\u016F" . "Innovation of marketing objectives in the field of travel and tourism on the basis of didactic affective objectives"@en . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu na z\u00E1klad\u011B didaktick\u00FDch afektivn\u00EDch c\u00EDl\u016F"@cs . . "264117" . "[20788A90A090]" . . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 hypot\u00E9zou, \u017Ee stanoven\u00ED c\u00EDl\u016F v oblasti citov\u00E9 reakce v marketingu by m\u011Blo prob\u00EDhat velmi podobn\u00FDm zp\u016Fsobem, jako stanoven\u00ED afektivn\u00EDch c\u00EDl\u016F v oblasti didaktiky. V t\u011Bchto souvislostech by pak bylo mo\u017En\u00E9, v oblasti turistick\u00E9ho ruchu, inovovat marketingov\u00E9 c\u00EDle."@cs . "RIV/25619161:_____/10:#0000037" . . "This article focuses on the hypothesis that the determination of objectives in the area of emotional behaviour in marketing should be executed in a way similar to that of affective objectives in didactics. In this context, it would be possible to improve marketing objectives in the field of travel and tourism."@en . "Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 hypot\u00E9zou, \u017Ee stanoven\u00ED c\u00EDl\u016F v oblasti citov\u00E9 reakce v marketingu by m\u011Blo prob\u00EDhat velmi podobn\u00FDm zp\u016Fsobem, jako stanoven\u00ED afektivn\u00EDch c\u00EDl\u016F v oblasti didaktiky. V t\u011Bchto souvislostech by pak bylo mo\u017En\u00E9, v oblasti turistick\u00E9ho ruchu, inovovat marketingov\u00E9 c\u00EDle." . . . "2"^^ . "1214-9187" . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu na z\u00E1klad\u011B didaktick\u00FDch afektivn\u00EDch c\u00EDl\u016F"@cs . . "3"^^ . . "Chrom\u00FD, Jan" . "1"^^ . "objectives; communications; marketing; didactic; affective objectives"@en . "7" . "Innovation of marketing objectives in the field of travel and tourism on the basis of didactic affective objectives"@en . "Media4u Magazine" . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu na z\u00E1klad\u011B didaktick\u00FDch afektivn\u00EDch c\u00EDl\u016F" . . "RIV/25619161:_____/10:#0000037!RIV11-MMR-25619161" . "Dvorak, Donna" . . "CZ - \u010Cesk\u00E1 republika" . . "2" . . . . . "P(WD-37-07-2), V" . . . . .