. . . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu" . "C\u00EDle marketingov\u00E9 komunikace v cestovn\u00EDm ruchu jsou d\u00E1ny sp\u00ED\u0161e obchodn\u00EDmi z\u00E1jmy. Didaktick\u00E9 kognitivn\u00ED c\u00EDle slou\u017E\u00ED k v\u00FDuce v\u011Bt\u0161iny p\u0159edm\u011Bt\u016F. Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 hypot\u00E9zou, \u017Ee stanoven\u00ED c\u00EDl\u016F v rozumov\u00E9 (marketing) a kognitivn\u00ED oblasti (didaktika) by m\u011Blo prob\u00EDhat velmi podobn\u00FDm zp\u016Fsobem. V t\u011Bchto souvislostech by pak bylo mo\u017En\u00E9 inovovat marketingov\u00E9 c\u00EDle v oblasti turistick\u00E9ho ruchu."@cs . . "CZ - \u010Cesk\u00E1 republika" . . "Dvorak, Donna" . . "objectives; communication; marketing; didactic; tourism"@en . "C\u00EDle marketingov\u00E9 komunikace v cestovn\u00EDm ruchu jsou d\u00E1ny sp\u00ED\u0161e obchodn\u00EDmi z\u00E1jmy. Didaktick\u00E9 kognitivn\u00ED c\u00EDle slou\u017E\u00ED k v\u00FDuce v\u011Bt\u0161iny p\u0159edm\u011Bt\u016F. Tento p\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 hypot\u00E9zou, \u017Ee stanoven\u00ED c\u00EDl\u016F v rozumov\u00E9 (marketing) a kognitivn\u00ED oblasti (didaktika) by m\u011Blo prob\u00EDhat velmi podobn\u00FDm zp\u016Fsobem. V t\u011Bchto souvislostech by pak bylo mo\u017En\u00E9 inovovat marketingov\u00E9 c\u00EDle v oblasti turistick\u00E9ho ruchu." . . . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu" . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu"@cs . "Innovation of marketing objectives in the field of travel and tourism"@en . "264116" . . . . "Media4u Magazine" . "1" . "1"^^ . "7" . . "4"^^ . . "P(WD-37-07-2), V" . "RIV/25619161:_____/10:#0000035" . . . . "2"^^ . "Inovace marketingov\u00FDch c\u00EDl\u016F v oblasti cestovn\u00EDho ruchu"@cs . "1214-9187" . "The objectives of marketing communication in tourism are primarily determined by business strategies and interests. Didactic cognitive objectives are set in the course of teaching a particular subject. This article focuses on the hypothesis that the determination of objectives in the rational (marketing) and cognitive (didactic) area should be executed in a way similar to that of marketing communication. In this context, it would then be possible to improve marketing objectives in the field of travel and tourism."@en . "Innovation of marketing objectives in the field of travel and tourism"@en . "[F0CDB8CC76FE]" . . . "Chrom\u00FD, Jan" . "RIV/25619161:_____/10:#0000035!RIV11-MMR-25619161" .