. "128476" . . "Chalupsk\u00FD, Vladim\u00EDr" . "Connections Between CRM and Market Orientation" . "The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success."@en . "CZ - \u010Cesk\u00E1 republika" . "Acta Universitatis Bohemiae Meridionales. Jiho\u010Desk\u00E1 univerzita v \u010Cesk\u00FDch Bud\u011Bjovic\u00EDch AE AH" . . "10"^^ . . "15" . "RIV/00216305:26510/12:PU96746!RIV13-MSM-26510___" . "Connections Between CRM and Market Orientation"@en . . . "Connections Between CRM and Market Orientation"@en . . "Frejkov\u00E1, Daniela" . . "1" . "2"^^ . . "Connections Between CRM and Market Orientation" . . . "1212-3285" . "RIV/00216305:26510/12:PU96746" . "The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success." . . "26510" . . "2"^^ . . "S" . . "Customer relationship management, CRM, market orientation, MO, the aeronautical industry"@en . "[2BAFC607D8A6]" . . . .