"308376" . . "14" . "\u0160imberov\u00E1, Iveta" . "Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognit"@en . "1"^^ . "RIV/00216305:26510/09:PU85794!RIV10-GA0-26510___" . . . . "[463C26A33236]" . "Corporate Culture- as a Barrier of Market Orientation Implementation" . "Corporate Culture- as a Barrier of Market Orientation Implementation"@en . . "Economics and management-2007" . "2009" . . . "P(GA402/07/1493)" . . "Corporate Culture- as a Barrier of Market Orientation Implementation" . . "26510" . "Corporate Culture- as a Barrier of Market Orientation Implementation"@en . "10"^^ . "LT - Litevsk\u00E1 republika" . "Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)."@en . . "Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)." . "RIV/00216305:26510/09:PU85794" . . "1822-6515" . . . "1"^^ .