"MANEKO" . . "\u0160imberov\u00E1, Iveta" . . "Stakeholders, Marketing Management, Industrial Markets, Relationship Marketing, Market Orientation"@en . "P\u0159\u00EDsp\u011Bvek rozeb\u00EDr\u00E1 aktu\u00E1ln\u00ED marketingov\u00E9 koncepce, kter\u00E9 roz\u0161i\u0159uj\u00ED klasick\u00FD pohled zam\u011B\u0159enosti na z\u00E1kazn\u00EDka o dal\u0161\u00ED skupiny stakeholdr\u016F. Mezi tyto v sou\u010Dasnosti nejv\u00EDce diskutovan\u00E9 koncepce n\u00E1le\u017E\u00ED zejm\u00E9na tr\u017En\u00ED orientace a marketing vztah\u016F. Model synergick\u00E9 marketingov\u00E9 koncepce, kter\u00FD vych\u00E1z\u00ED z holistick\u00E9ho marketingu, nab\u00EDz\u00ED mo\u017En\u00E9 \u0159e\u0161en\u00ED zv\u00FD\u0161en\u00ED schopnosti podnik\u016F reagovat na dynamick\u00E9 zm\u011Bny na pr\u016Fmyslov\u00FDch trz\u00EDch. Spojen\u00EDm z\u00E1kladn\u00EDch a v mnoha p\u0159\u00EDpadech i protich\u016Fdn\u00FDch princip\u016F a z\u00E1sad v jednotn\u00FD celek, kter\u00FD je v\u00FDsledkem \u0161irok\u00E9 synergick\u00E9 perspektivy zahrnuj\u00EDc\u00ED vztahy s kl\u00ED\u010Dov\u00FDmi stakeholdry do marketingov\u00E9ho \u0159\u00EDzen\u00ED podniku, se vytv\u00E1\u0159\u00ED prostor pro podniky, je\u017E cht\u011Bj\u00ED \u00FA\u010Deln\u011B koordinovat sv\u00E9 marketingov\u00E9 a obchodn\u00ED aktivity.Vytv\u00E1\u0159en\u00ED a budov\u00E1n\u00ED dlouhodob\u00FDch vztah\u016F a s\u00EDt\u00ED vztah\u016F s kl\u00ED\u010Dov\u00FDmi stakeholdry a tr\u017En\u00ED orientace se jev\u00ED b\u00FDt vhodnou p\u0159\u00EDle\u017Eitosti pro poskytov\u00E1n\u00ED a zvy\u0161ov\u00E1n\u00ED hodnoty" . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry-nov\u00E1 v\u00FDzva pro marketingov\u00E9 \u0159\u00EDzen\u00ED podnik\u016F na pr\u016Fmyslov\u00FDch trz\u00EDch"@cs . . . "7"^^ . "1337-9488" . "RIV/00216305:26510/09:PU85792!RIV10-GA0-26510___" . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry-nov\u00E1 v\u00FDzva pro marketingov\u00E9 \u0159\u00EDzen\u00ED podnik\u016F na pr\u016Fmyslov\u00FDch trz\u00EDch" . . "[7B49ACF8633E]" . "The aim of paper is theoretical insight to new challenge of strategic marketing management based on the marketing relationship approach. The creation of companies competitive advantage is related to developing, maintaining and termination of relationship with key environmental stakeholders. Success of the relationship network is depended on increasing number of mutual exchange (including exchange of products, services, information and so on) and increasing social and knowledge based joining. Area of stakeholders relationship network open the framework for effective aim cooperation, looking for opportunities, innovative value creating with combination of resources and activities in dynamic environment. Paper was written in the fremawork of research project Research of Implemantation on market orientation in high tech firms.Project was supported by Grant Agency of Czech Republic (GA 402/07/1493)."@en . . "339492" . . "P(GA402/07/1493)" . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry-nov\u00E1 v\u00FDzva pro marketingov\u00E9 \u0159\u00EDzen\u00ED podnik\u016F na pr\u016Fmyslov\u00FDch trz\u00EDch"@cs . "Stakeholder Relationship Management. new Challenge for Company Marketing Management on Industrial Markets"@en . "1" . . . "Stakeholder Relationship Management. new Challenge for Company Marketing Management on Industrial Markets"@en . . "P\u0159\u00EDsp\u011Bvek rozeb\u00EDr\u00E1 aktu\u00E1ln\u00ED marketingov\u00E9 koncepce, kter\u00E9 roz\u0161i\u0159uj\u00ED klasick\u00FD pohled zam\u011B\u0159enosti na z\u00E1kazn\u00EDka o dal\u0161\u00ED skupiny stakeholdr\u016F. Mezi tyto v sou\u010Dasnosti nejv\u00EDce diskutovan\u00E9 koncepce n\u00E1le\u017E\u00ED zejm\u00E9na tr\u017En\u00ED orientace a marketing vztah\u016F. Model synergick\u00E9 marketingov\u00E9 koncepce, kter\u00FD vych\u00E1z\u00ED z holistick\u00E9ho marketingu, nab\u00EDz\u00ED mo\u017En\u00E9 \u0159e\u0161en\u00ED zv\u00FD\u0161en\u00ED schopnosti podnik\u016F reagovat na dynamick\u00E9 zm\u011Bny na pr\u016Fmyslov\u00FDch trz\u00EDch. Spojen\u00EDm z\u00E1kladn\u00EDch a v mnoha p\u0159\u00EDpadech i protich\u016Fdn\u00FDch princip\u016F a z\u00E1sad v jednotn\u00FD celek, kter\u00FD je v\u00FDsledkem \u0161irok\u00E9 synergick\u00E9 perspektivy zahrnuj\u00EDc\u00ED vztahy s kl\u00ED\u010Dov\u00FDmi stakeholdry do marketingov\u00E9ho \u0159\u00EDzen\u00ED podniku, se vytv\u00E1\u0159\u00ED prostor pro podniky, je\u017E cht\u011Bj\u00ED \u00FA\u010Deln\u011B koordinovat sv\u00E9 marketingov\u00E9 a obchodn\u00ED aktivity.Vytv\u00E1\u0159en\u00ED a budov\u00E1n\u00ED dlouhodob\u00FDch vztah\u016F a s\u00EDt\u00ED vztah\u016F s kl\u00ED\u010Dov\u00FDmi stakeholdry a tr\u017En\u00ED orientace se jev\u00ED b\u00FDt vhodnou p\u0159\u00EDle\u017Eitosti pro poskytov\u00E1n\u00ED a zvy\u0161ov\u00E1n\u00ED hodnoty"@cs . . "26510" . "SK - Slovensk\u00E1 republika" . "1" . "1"^^ . . "1"^^ . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry-nov\u00E1 v\u00FDzva pro marketingov\u00E9 \u0159\u00EDzen\u00ED podnik\u016F na pr\u016Fmyslov\u00FDch trz\u00EDch" . "RIV/00216305:26510/09:PU85792" . . .