"RIV/00216305:26510/09:PU83632!RIV10-MSM-26510___" . "marketing performance, marketing, effectiveness, audit, ABC method, Activity Based Costing"@en . "The paper deals with marketing performance and effectiveness, highlighting their importance to business firms. The paper further deals with the ABC method (Activity Based Costing) that can be used to measure the effectiveness of marketing, to reduce overheads, to create the image about the costs and business operations, and to increase profits respectively profitability"@en . . "Marketing performance and Activity Based Costing"@en . . "S" . . . "Sol\u010Dansk\u00FD, Marek" . . . . . "Pr\u00EDspevok sa zaober\u00E1 marketingovou v\u00FDkonnos\u0165ou a \u00FA\u010Dinnos\u0165ou, poukazuje na ich dole\u017Eitos\u0165 pre \u010Dinnos\u0165 firmy. V pr\u00EDspevku je podrobnej\u0161ie rozobrat\u00E1 met\u00F3da ABC (Activity Based Costing), ktor\u00FA je mo\u017En\u00E9 pou\u017Ei\u0165 pre meranie efekt\u00EDvnosti marketingu, pre zni\u017Eovanie re\u017Eijn\u00FDch n\u00E1kladov, pre vytvorenie obrazu o n\u00E1kladoch a o firemn\u00FDch \u010Dinnostiach, a pre zvy\u0161ovanie zisku resp. rentability." . . . "Marketing performance and Activity Based Costing"@en . "Pr\u00EDspevok sa zaober\u00E1 marketingovou v\u00FDkonnos\u0165ou a \u00FA\u010Dinnos\u0165ou, poukazuje na ich dole\u017Eitos\u0165 pre \u010Dinnos\u0165 firmy. V pr\u00EDspevku je podrobnej\u0161ie rozobrat\u00E1 met\u00F3da ABC (Activity Based Costing), ktor\u00FA je mo\u017En\u00E9 pou\u017Ei\u0165 pre meranie efekt\u00EDvnosti marketingu, pre zni\u017Eovanie re\u017Eijn\u00FDch n\u00E1kladov, pre vytvorenie obrazu o n\u00E1kladoch a o firemn\u00FDch \u010Dinnostiach, a pre zvy\u0161ovanie zisku resp. rentability."@cs . "1"^^ . . "26510" . . "Marketingov\u00E1 v\u00FDkonnos\u0165 a met\u00F3da ABC" . "Marketingov\u00E1 v\u00FDkonnos\u0165 a met\u00F3da ABC" . . "[7EDB03F52795]" . . "1"^^ . "324759" . "Marketingov\u00E1 v\u00FDkonnos\u0165 a met\u00F3da ABC"@cs . "Marketingov\u00E1 v\u00FDkonnos\u0165 a met\u00F3da ABC"@cs . "RIV/00216305:26510/09:PU83632" . . . "Sol\u010Dansk\u00FD, Marek" .