. "The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic" . . "The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic" . . "It is generally agreed that CRM should be understood as management philosophy, accepted by everyone in the company, and that CRM should not be simply understood as software. The concept of CRM is defined as organizing an active relationship with a customer, but there are evidences that customer relationship management is not only about customers, it is also about employees, suppliers and other interested parties. CRM is trying to achieve a competitive advantage, therefore, competition analyses need to be developed. This is the same as in the market orientation. The results show that CRM and MO have many identical bases. In addition, more CRM principles were founded in market oriented high-tech companies than in the others."@en . "320161" . "978-80-7372-523-5" . "26510" . "It is generally agreed that CRM should be understood as management philosophy, accepted by everyone in the company, and that CRM should not be simply understood as software. The concept of CRM is defined as organizing an active relationship with a customer, but there are evidences that customer relationship management is not only about customers, it is also about employees, suppliers and other interested parties. CRM is trying to achieve a competitive advantage, therefore, competition analyses need to be developed. This is the same as in the market orientation. The results show that CRM and MO have many identical bases. In addition, more CRM principles were founded in market oriented high-tech companies than in the others." . "Proceedings of the 9th International Conference. Liberec Economic Forum 2009" . . . . . . "RIV/00216305:26510/09:PU82488" . "2009-09-15+02:00"^^ . . "Frejkov\u00E1, Daniela" . "The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic"@en . . . "TUL Liberec" . . "[230C4BEC3EBA]" . . . "Neuveden" . . "Neuveden" . "1"^^ . "market orientation, customer relationship management, MO, CRM, high-tech companies"@en . "1"^^ . "P(GA402/07/1493)" . . . "The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic"@en . . "443"^^ . "RIV/00216305:26510/09:PU82488!RIV10-GA0-26510___" .