. . "Focusing on the customer and his satisfaction brought a lot of positives into company development; however current competitive environment forces companies and small businesses to look for other ways how to secure the success of their business on home and international markets. Not only customers but also other groups of stakeholders that companies deal with, and which more or less influence or could influence their future development, come into the highlights of management and marketing theoretical concepts but also practical procedures. The key question seems to be the area of controlled communication with key stakeholders, which needs to be focused on. This paper focuses on the specified area through the results of a research that took place within a broader international analysis of Polish, Czech and Slovakian companies between April and May 2007. Into the research sample were chosen 60 small companies from every country. Data and results used in this work are from Czech companies only. Focusing"@en . . "RIV/00216305:26510/09:PU80070!RIV10-MSM-26510___" . "S" . . "\u0160imberov\u00E1, Iveta" . . . "Trnava, SK" . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry - v\u00FDchodisko integrovan\u00E9 komunikace podnik\u016F"@cs . . "26510" . . "relationship marketing, stakeholders, management, reasearch, Czech republic, integrated communication, knowledge management"@en . . "Zam\u011B\u0159en\u00ED na z\u00E1kazn\u00EDka a jeho spokojenost p\u0159inesla v oblasti rozvoje podnik\u016F mnoho pozitiv, nicm\u00E9n\u011B dne\u0161n\u00ED konkuren\u010Dn\u00ED prost\u0159ed\u00ED nut\u00ED podnikovou a podnikatelskou praxi hledat dal\u0161\u00ED mo\u017Enosti, jak zajistit \u00FAsp\u011B\u0161nost sv\u00E9ho podnik\u00E1n\u00ED a fungov\u00E1n\u00ED na dom\u00E1c\u00EDch a mezin\u00E1rodn\u00EDch trz\u00EDch. Do pop\u0159ed\u00ED z\u00E1jm\u016F mana\u017Eersk\u00FDch a marketingov\u00FDch teoretick\u00FDch koncepc\u00ED, ale i praktick\u00FDch postup\u016F se dost\u00E1vaj\u00ED krom\u011B z\u00E1kazn\u00EDk\u016F i dal\u0161\u00ED skupiny stakeholdr\u016F, se kter\u00FDmi podniky p\u0159ich\u00E1zej\u00ED do vztah\u016F, a v\u011Bt\u0161\u00ED \u010Di men\u0161\u00ED m\u011Brou ovliv\u0148uj\u00ED nebo mohou ovliv\u0148ovat jejich budouc\u00ED rozvoj. Kl\u00ED\u010Dovou ot\u00E1zkou se zd\u00E1 b\u00FDt problematika \u0159\u00EDzen\u00E9 komunikace s kl\u00ED\u010Dov\u00FDmi stakeholdry, kter\u00E9 je nutn\u00E9 v\u011Bnovat zv\u00FD\u0161enou pozornost. V p\u0159\u00EDsp\u011Bvku je t\u00E9to oblasti v\u011Bnov\u00E1na pozornost prost\u0159ednictv\u00EDm v\u00FDsledk\u016F v\u00FDzkumu, kter\u00FD prob\u011Bhl v r\u00E1mci \u0161ir\u0161\u00EDho mezin\u00E1rodn\u00EDho \u0161et\u0159en\u00ED polsk\u00FDch, \u010Desk\u00FDch a slovensk\u00FDch podnik\u016F v obdob\u00ED dubna - kv\u011Btna 2007. Do v\u00FDzkumn\u00E9ho vzorku"@cs . "Nov\u00E9 trendy v marketingovej komunik\u00E1cii" . "FMK UCM v Trnave" . "Managing relationships with stakeholders - starting point for integrated company communication"@en . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry - v\u00FDchodisko integrovan\u00E9 komunikace podnik\u016F" . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry - v\u00FDchodisko integrovan\u00E9 komunikace podnik\u016F" . "Zam\u011B\u0159en\u00ED na z\u00E1kazn\u00EDka a jeho spokojenost p\u0159inesla v oblasti rozvoje podnik\u016F mnoho pozitiv, nicm\u00E9n\u011B dne\u0161n\u00ED konkuren\u010Dn\u00ED prost\u0159ed\u00ED nut\u00ED podnikovou a podnikatelskou praxi hledat dal\u0161\u00ED mo\u017Enosti, jak zajistit \u00FAsp\u011B\u0161nost sv\u00E9ho podnik\u00E1n\u00ED a fungov\u00E1n\u00ED na dom\u00E1c\u00EDch a mezin\u00E1rodn\u00EDch trz\u00EDch. Do pop\u0159ed\u00ED z\u00E1jm\u016F mana\u017Eersk\u00FDch a marketingov\u00FDch teoretick\u00FDch koncepc\u00ED, ale i praktick\u00FDch postup\u016F se dost\u00E1vaj\u00ED krom\u011B z\u00E1kazn\u00EDk\u016F i dal\u0161\u00ED skupiny stakeholdr\u016F, se kter\u00FDmi podniky p\u0159ich\u00E1zej\u00ED do vztah\u016F, a v\u011Bt\u0161\u00ED \u010Di men\u0161\u00ED m\u011Brou ovliv\u0148uj\u00ED nebo mohou ovliv\u0148ovat jejich budouc\u00ED rozvoj. Kl\u00ED\u010Dovou ot\u00E1zkou se zd\u00E1 b\u00FDt problematika \u0159\u00EDzen\u00E9 komunikace s kl\u00ED\u010Dov\u00FDmi stakeholdry, kter\u00E9 je nutn\u00E9 v\u011Bnovat zv\u00FD\u0161enou pozornost. V p\u0159\u00EDsp\u011Bvku je t\u00E9to oblasti v\u011Bnov\u00E1na pozornost prost\u0159ednictv\u00EDm v\u00FDsledk\u016F v\u00FDzkumu, kter\u00FD prob\u011Bhl v r\u00E1mci \u0161ir\u0161\u00EDho mezin\u00E1rodn\u00EDho \u0161et\u0159en\u00ED polsk\u00FDch, \u010Desk\u00FDch a slovensk\u00FDch podnik\u016F v obdob\u00ED dubna - kv\u011Btna 2007. Do v\u00FDzkumn\u00E9ho vzorku" . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdry - v\u00FDchodisko integrovan\u00E9 komunikace podnik\u016F"@cs . "978-80-8105-090-9" . . "Mucha, Martin" . . "339491" . "Managing relationships with stakeholders - starting point for integrated company communication"@en . . . "Trnava" . "2"^^ . "[3860F795AFF1]" . . . "2"^^ . "2008-11-20+01:00"^^ . "RIV/00216305:26510/09:PU80070" . "15"^^ . . . .