. "Podnikov\u00E1 kultura a jej\u00ED vliv na implementaci tr\u017En\u00ED orientace v podniku"@cs . "4"^^ . "Corporate Culture and its Influnce on Implementation of Market Orientation"@en . . "Podnikov\u00E1 kultura a jej\u00ED vliv na implementaci tr\u017En\u00ED orientace v podniku" . . . "4"^^ . "Tom\u00E1\u0161kov\u00E1, Eva" . "Ka\u0148ovsk\u00E1, Lucie" . "Paper is focused to the theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493)."@en . "\u0160imberov\u00E1, Iveta" . "Podnikov\u00E1 kultura a jej\u00ED vliv na implementaci tr\u017En\u00ED orientace v podniku"@cs . "\u017Dilina, SK" . "26510" . "2008" . "Corporate Culture and its Influnce on Implementation of Market Orientation"@en . "P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na teoretick\u00E9 vymezen\u00ED problematiky implementace tr\u017En\u00ED orientace podniku z pohledu podnikov\u00E9 kultury. of corporate culture by members of company. P\u0159\u00EDsp\u011Bvek vznikl v r\u00E1mci projektu Implementace tr\u017En\u00ED orientace v High tech firm\u00E1ch podporovan\u00FD Garanovou agenturou \u010CR (GA 402/07/1493)."@cs . "253"^^ . . "P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na teoretick\u00E9 vymezen\u00ED problematiky implementace tr\u017En\u00ED orientace podniku z pohledu podnikov\u00E9 kultury. of corporate culture by members of company. P\u0159\u00EDsp\u011Bvek vznikl v r\u00E1mci projektu Implementace tr\u017En\u00ED orientace v High tech firm\u00E1ch podporovan\u00FD Garanovou agenturou \u010CR (GA 402/07/1493)." . . . "[DE29243198EE]" . . . . . "Chalupsk\u00FD, Vladim\u00EDr" . . "387019" . "253"^^ . . . "Podnikov\u00E1 kultura a jej\u00ED vliv na implementaci tr\u017En\u00ED orientace v podniku" . . "Podnikov\u00E1 kultura a jej\u00ED vliv na implementaci tr\u017En\u00ED orientace v podniku" . "Fakulta riadenia a informatiky, \u017Dilina" . . "978-80-8070-964-8" . "Corporate culture, market orientation, research agenda, stakeholders, tool of measurement"@en . . . . "RIV/00216305:26510/08:PU80026!RIV09-GA0-26510___" . "P(GA402/07/1493)" . "RIV/00216305:26510/08:PU80026" . .