. "26510" . "3" . "Success of High-Tech Firms: Base of the Marketing Knowledge"@en . "Success of High-Tech Firms: Base of the Marketing Knowledge"@en . . . "Success of High-Tech Firms: Base of the Marketing Knowledge" . "RIV/00216305:26510/08:PU79633!RIV10-GA0-26510___" . "[E39AC98A066F]" . "8"^^ . . . "The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)."@en . . "The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)." . "1"^^ . "398295" . "Success of High-Tech Firms: Base of the Marketing Knowledge" . . "1" . . "Marketing Knowledge, High-Tech Firms, Market Orientation, Features of High-tech product"@en . . . . "1"^^ . . "P(GA402/07/1493)" . . "\u0160imberov\u00E1, Iveta" . "BG - Bulharsk\u00E1 republika" . . "Knowledge Society" . "1313-4787" . . "RIV/00216305:26510/08:PU79633" . .